Brand Manager

Job Title:
Brand Manager- Digital Marketing

Company Location:
Mohali, Punjab

Grade:
3

Department:
Digital Marketing

Industry:
Overseas Education / EdTech

Work Schedule:
Monday to Saturday, 10:00 AM – 6:00 PM

Employment Type:
Full-Time, Onsite

About Edvia:

is an AI-powered overseas education platform under the Daltin Edu Group umbrella. We help students realise their dream of studying abroad through advanced technology, personalised counselling, and smart, end-to-end solutions —
all without the need for a traditional consultant
. Our mission is to simplify the complex overseas education journey and deliver results students can trust.

Role Overview

We are seeking a strategic and data-driven Brand Manager – Digital Marketing to lead the development and positioning of 's brand. This is a high-impact role ideal for someone who has built and scaled a brand from the ground up and is passionate about leveraging both digital and offline channels to craft a powerful brand identity.

The ideal candidate will bring 5+ years of hands-on experience in brand management, digital marketing, brand positioning, and performance optimisation. You will be expected to drive a minimum 10–15% conversion rate, enhance brand perception, and create a clearly measurable growth path for the brand.

This role will comprise 70% digital marketing and 30% offline marketing, where offline efforts will include university tie-ups, college collaborations, seminars, canopy activities, and direct student enrolment initiatives.

Key Responsibilities

Develop and execute a complete brand strategy from scratch, including brand architecture, positioning, voice, and values tailored for the overseas education sector.

Align with UI/UX designer per day/week with calendar on new website pages development, sponsored ads pages, etc.

Design and lead high-impact brand campaigns (digital + offline) to strengthen market presence and trust.

Audit and enhance user journeys across all digital touchpoints with the objective of increasing traffic, engagement, and conversion rates.

Achieve and maintain a minimum 10–15% conversion ratio through continuous data-backed optimisation of brand and campaign strategies.

Conduct brand health audits, market research, and competitor benchmarking regularly to ensure effective market positioning.

Own and implement strategies to increase site visits and qualified traffic using SEO, SEM, social media, paid ads, influencer marketing, and email marketing.

Build before-and-after growth dashboards to demonstrate brand performance improvements under your leadership.

Monitor and optimise each stage of the digital marketing funnel, ensuring consistent improvements in lead quality and ROI.

Lead all brand touchpoints (digital and offline), ensuring messaging, tone, visuals, and user experience are unified across channels.

Strategize and manage performance marketing, retargeting, and paid campaigns in coordination with internal and external teams.

Plan and execute offline marketing initiatives, including university/college tie-ups, educational seminars, canopy activities, and other student outreach programs.

Collaborate with the design, content, and sales teams to create compelling, conversion-oriented brand messaging.

Use tools like Google Analytics, CRM dashboards, heatmaps, and funnel trackers to generate insights and drive data-based decisions.

Lead and guide external agencies, freelancers, or in-house talent for content, creative, or performance marketing needs.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of proven experience in brand management and digital marketing with ownership over building or scaling a brand.
• Strong expertise in brand positioning, identity creation, and campaign management.
• Experience in managing full-funnel digital marketing and conversion optimisation.
• Exposure to offline student acquisition initiatives such as college/university tie-ups, seminars, and canopy activities.
• Proven ability to produce detailed growth reports and performance analysis tied to revenue or conversion KPIs.
• Proficient in tools like Google Analytics, Meta Ads Manager, CRM platforms (e.g., HubSpot or Salesforce), and campaign tracking dashboards.
• Hands-on experience with SEO/SEM, performance ads, social media strategy, and content marketing.
• Strong analytical, strategic thinking, project management, and leadership skills.
• Excellent communication and collaboration skills with the ability to drive cross-functional initiatives.