Marketing Manager-School Branding

Job Title: Marketing Manager – School Branding & Community Engagement

Location: Sector 54 - Mohali, Punjab

Reports To: Principal / School Management

Type: Full-Time, On-site

About Gian Jyoti Global School

Gian Jyoti Global School is a premier CBSE-affiliated institution with a proud legacy of over 52 years of delivering quality education. As we prepare for our next phase of growth, we are focused on strengthening our brand presence, building meaningful community relationships, and creating a marketing ecosystem that reflects our core values of academic excellence, innovation, and holistic development.

Role Overview

We are seeking a visionary Marketing Manager who will set up and lead our first dedicated Marketing Department. This is a transformative role designed for a dynamic professional who can build systems, processes, and strategies from the ground up.

The Marketing Manager will be responsible for creating a cohesive brand identity, driving strategic marketing campaigns (digital and offline), and ensuring consistent and compelling communication with all stakeholders — prospective and current parents, students, faculty, alumni, and the broader community.

This is an opportunity to make a lasting impact by turning our historically ad-hoc marketing efforts into a data-driven, process-oriented function that drives enrollment growth, builds community pride, and enhances the school's reputation.

Key Responsibilities1. Build & Lead the Marketing Function

● Establish the school's first marketing department, identifying needs and hiring 1–2 junior staff members or interns as required.

● Create clear workflows, reporting structures, and approval processes for all marketing activities.

● Develop and implement a marketing calendar for the academic year to ensure consistency and alignment with school events and admissions cycles.

2. Branding & Visual Identity

● Conduct a brand discovery exercise to define the school's unique identity, mission, values, and USP.

● Enhance brand guidelines, including logo usage, color palettes, typography, visual tone, and storytelling approach.

● Ensure brand consistency across all touchpoints — print, digital, outdoor signage, uniforms, brochures, and event materials.

3. Digital Presence & Storytelling

● Oversee the redesign and upkeep of the school website to ensure it's user-friendly, mobile-responsive, SEO-optimized, and aligned with brand messaging.

● Develop and execute a comprehensive social media strategy for platforms such as Instagram, Facebook, LinkedIn, and YouTube to showcase daily school life, student success stories, faculty highlights, and campus events.

● Introduce video marketing initiatives like virtual school tours, "day-in-the-life" series, teacher spotlights, alumni stories, and event highlights.

4. Community Engagement & Reputation Building

● Launch programs to enhance parent and alumni involvement (e.g., parent ambassador programs, alumni spotlights, community service campaigns).

● Build relationships with local media, NGOs, and businesses for collaborative events, sponsorships, and coverage.

● Actively manage the school's online reputation (Google reviews, testimonials, etc.), ensuring timely and professional responses to feedback.

5. Admissions Marketing & Content Strategy

● Partner with the admissions team to craft targeted campaigns that drive inquiries and conversions during enrollment seasons.

● Implement email marketing campaigns and newsletters to nurture prospective parents and maintain strong communication with current families.

● Develop brochures, prospectuses, and other collateral that clearly communicate the school's offerings and achievements.

6. Event Marketing

● Strategically promote key school events (sports days, annual functions, community fairs, competitions) through digital and offline channels.

● Coordinate event coverage with high-quality photography and videography to create marketing assets for future use.

7. Analytics & Continuous Improvement

● Set up systems to track KPIs such as website traffic, inquiries, social media engagement, admissions conversions, and community participation.

● Analyze performance data to refine strategies and report regularly to school leadership.

● Use insights to propose innovative, cost-effective marketing initiatives.

Qualifications & Skills

● Master's degree in Marketing, Communications, Journalism, or a related field.

● Minimum 5–8 years of professional experience in marketing or communications; experience in the K-12 education sector preferred.

● Proven success in building or leading marketing teams and implementing brand strategies.

● Strong grasp of digital marketing, SEO, social media strategy, content creation, and campaign analytics.

● Proficiency in basic graphic design and video editing tools (e.g., Canva, Adobe Suite) and comfort working with creative vendors.

● Excellent written and verbal communication skills in English; ability to tailor messaging to diverse audiences.

● A strategic thinker with creativity, problem-solving skills, and a passion for education.

● Highly organized, process-driven, and able to juggle multiple priorities in a fast-paced environment.

What We Offer

● A chance to build and lead a new department and shape the school's public image.

● Support from school leadership to implement new processes, hire resources, and bring fresh ideas to life.

● Competitive compensation commensurate with experience.

● An opportunity to work in an impact-driven educational institution with a legacy of excellence.

Application

Interested candidates can send their CV and a cover letter to

Please include "Marketing Manager Application – [Your Name]" in the subject line.

Job Type: Full-time

Pay: ₹20, ₹40,000.00 per month

Work Location: In person