Digital Marketing Manager
2 weeks ago
JOB DESCRIPTION
Job Title: Digital Marketing Manager – Real Estate Location: 326, Tower-B, Logix Technova, Sector 132, Noida
Department: Marketing
About Us:
The Capital Homes is a leading real estate company with a proven track record of delivering exceptional residential and commercial projects. We aim to create spaces that inspire and redefine modern living. We are looking for a talented Digital Marketing Manager to drive our online presence and generate high-quality leads for our projects.
Job Overview:
The Digital Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns that promote our properties and brand online. This role requires a combination of strategic thinking, creative skills, and data-driven decision-making to boost our digital footprint, engage potential buyers, and support sales objectives.
Key Responsibilities:
- Develop and execute digital marketing strategies to drive online visibility, engagement, and lead generation for real estate projects.
- Manage campaigns across multiple digital channels including SEO, SEM, social media, email marketing, content marketing, and display advertising.
- Oversee website content, landing pages, and property listings to ensure consistency, SEO optimization, and high conversion rates.
- Plan and execute social media campaigns across platforms like Facebook, Instagram, LinkedIn, and YouTube to engage target audiences.
- Monitor, analyze, and report on campaign performance using analytics tools; optimize campaigns based on insights.
- Collaborate with sales, design, and content teams to develop creative assets, newsletters, blogs, and promotional materials.
- Stay updated with latest digital marketing trends, tools, and technologies in real estate and implement best practices.
- Manage the digital marketing budget effectively to maximize ROI.
- Lead and mentor junior digital marketing staff (if applicable).
Requirements:
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
- 5 years of experience in digital marketing, preferably in real estate or property development.
- Proven track record in planning and executing successful digital campaigns.
- Strong knowledge of SEO, SEM, PPC, social media marketing, email marketing, and analytics tools (Google Analytics, Google Ads, Meta Business Suite, etc.).
- Excellent communication, analytical, and project management skills.
- Creative thinker with the ability to translate marketing goals into digital strategies.
- Familiarity with real estate trends, property marketing, and lead generation techniques is a plus.
What We Offer:
- Competitive salary and performance-based incentives.
- Opportunity to work with a dynamic team in a growing real estate company.
- Exposure to high-profile real estate projects and campaigns.
- Professional development and career growth opportunities.
How to Apply:
Interested candidates may send their resume and portfolio of digital campaigns to with the subject line "Application – Digital Marketing Manager".
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