Digital Marketing Manager

Job Title: Marketing Manager
Company: Elcom Digital
Experience: 5-8 years
Location: Noida

About Us:
Elcom Digital is a forward-thinking and innovative company, committed to delivering exceptional products/services. We are driven by creativity, collaboration, and a passion for excellence. As we continue to expand our reach and make a positive impact in our industry, we are looking for a dynamic and results-driven Marketing Manager to join our growing team.

Role Overview:
As a Marketing Manager, you will be at the heart of our marketing strategy and execution, overseeing a wide range of activities to ensure brand consistency and maximize ROI. You will work closely with cross-functional teams, including sales, product development, and creative departments, to develop and implement integrated marketing campaigns that elevate our brand and drive business growth. Key Responsibilities:
1. Strategy Development:
○ Lead the creation and execution of strategic marketing plans to drive brand awareness, lead generation, and customer retention.
○ Develop a deep understanding of our target audience and industry trends to identify new opportunities for growth.
2. Campaign Management:
○ Plan, execute, and optimize multi-channel marketing campaigns (digital, print, social, email, events) to drive engagement and conversion.
○ Collaborate with design and content teams to ensure creative materials align with the brand's voice and objectives.
3. Digital Marketing & Analytics:
○ Oversee digital marketing initiatives, including SEO, SEM, paid media, and email marketing, to increase traffic and sales.
○ Analyze campaign performance using analytics tools and KPIs, reporting on successes, learnings, and areas for improvement.
4. Brand Building & PR:
○ Shape and manage the company's brand identity and ensure consistency across all marketing touchpoints.
○ Establish and nurture relationships with media outlets, influencers, and partners to secure PR opportunities and raise brand visibility.
5. Market Research & Competitor Analysis:
○ Conduct market research to stay ahead of trends, competitor activities, and consumer behavior, adjusting marketing tactics accordingly.
○ Leverage insights to inform product development, messaging, and overall marketing strategy.
6. Team Leadership & Collaboration:
○ Lead and mentor a small but highly creative marketing team, providing guidance and support to ensure success.
○ Work cross-functionally with sales, product, and customer service teams to ensure alignment on marketing goals and deliverables.
Qualifications:
● Experience:
○ Minimum of 3-5 years of experience in marketing, preferably in a managerial role, with a strong focus on digital marketing.
○ Proven success in executing marketing campaigns across a variety of channels and achieving measurable business results.
● Skills:
○ Strong leadership and communication skills.
○ Proficiency with marketing tools and platforms (Google Analytics, SEMrush, HubSpot, etc.).
○ Solid understanding of SEO, paid media, email marketing, and social media marketing.
○ Experience in brand strategy, market research, and analytics.
● Education:
○ Bachelor's degree in Marketing, Business Administration, Communications, or related field. A Master's degree or relevant certifications is a plus.

What We Offer:
● Competitive salary and benefits package.
● A collaborative, inclusive, and fun work environment.
● Opportunities for career growth and professional development.

Why Join Elcom Digital?
At Elcom Digital, we believe in empowering our employees to take ownership of their work and drive real impact. You'll have the opportunity to collaborate with a talented team and shape the future of our brand. If you're passionate about digital marketing and eager to grow in a dynamic environment, we invite you to apply

Job Type: Full-time

Pay: ₹35, ₹45,000.00 per month

Benefits:

• Paid sick time
• Paid time off
• Provident Fund
• Work from home

Work Location: On the road