SEO Executive

About us

Arka energy is focussed on changing the paradigm on energy. Arka focusses on creating innovative renewable energy solutions for residential customers. With its custom product design and an innovative approach to market the product solution, Arka aims to be a leading provider of energy solutions in the residential solar segment. Arka designs and develops end to end renewable energy solutions with teams in Bangalore and in the Bay area

About the Role

As an SEO Executive, you will play a key role in shaping our digital presence by driving organic growth, optimizing content and site performance, and ensuring we stay ahead in search rankings.

If you love analysing data, experimenting with strategies, and seeing measurable results, this is the perfect opportunity for you.

What You'll Do

• Keyword Research
  : Discover high-impact keywords, including long-tail and intent-based, to guide our content strategy.
• On-Page Optimization
  : Enhance meta tags, schema markup, internal linking, and mobile responsiveness to boost rankings.
• Off-Page Optimization
  : Build authority through link-building, digital PR, and outreach campaigns.
• Content Collaboration
  : Partner with our marketing team to create SEO-friendly blogs, landing pages, and campaigns.
• Technical Audits
  : Monitor site speed, crawlability, Core Web Vitals, and fix technical issues that impact performance.
• Performance Tracking
  : Use tools like Google Analytics and Search Console to measure traffic, conversions, and ROI.
• Competitive Analysis
  : Benchmark against competitors, identify gaps, and recommend strategies to stay ahead.

What We're Looking For

• Strong analytical skills with a knack for turning data into actionable insights.
• Excellent communication skills — both written and verbal.
• Hands-on experience with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog).
• Basic knowledge of HTML/CSS and understanding of site structures.
• Awareness of emerging SEO trends (voice search, local SEO, AI-driven search).
• A growth mindset — always curious, always learning.

Experience & Qualifications

• Experience Range:
  3-4 years of hands-on SEO experience in a digital marketing or content-focused role.
• Candidates with 0–1 year (internship or project experience) may be considered if they demonstrate strong analytical skills and eagerness to learn.
• Those with 3–4 years will be expected to take on more strategic responsibilities, such as shaping SEO roadmaps and mentoring junior team members.
• Educational Background:
• Bachelor's degree in Marketing, Communications, IT, or a related field preferred.
• Certifications in SEO, Google Analytics, or digital marketing (e.g., HubSpot, SEMrush Academy) are a plus.
• Technical Skills:
• Proficiency with SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog).
• Basic knowledge of HTML/CSS for troubleshooting.
• Understanding of site structures, Core Web Vitals, and mobile optimization.
• Soft Skills:

o   Strong analytical and problem-solving mindset.

o   Excellent communication and collaboration skills.

o   Growth-oriented attitude with a commitment to continuous learning.

Why Join Us?

• Be part of a dynamic team where your work directly impacts brand visibility and growth.
• Opportunity to experiment with new SEO strategies and tools.
• Collaborative environment with marketing, design, and product teams.
• Clear career progression — grow your skills and advance in digital marketing.