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Senior Event Marketing Lead

2 weeks ago

Hyderabad, Telangana, India GE VERNOVA Full time ₹ 1,04,000 - ₹ 1,30,878 per year

**Job Description Summary****

The Senior Events Marketing Lead will support a robust agenda of GridOS events, reporting to the Senior Director, Portfolio Marketing and working directly with the Senior Manager, Events and Experiences and the Content Manager, Events and Social. This role will ensure efficient operations, high quality execution, and timely delivery of event elements as we work to execute owned and tier 1 events that build awareness for the GridOS portfolio and positively impact commercial activities.

Job Description

Roles and Responsibilities

Event planning and execution:

  • Manage event brief development to inform communication and creative tactics.
  • Coordinate with internal stakeholders and external vendors to ensure timelines, activation plans, and deliverables execute efficiently and effectively.
  • Manage comprehensive event plans, timelines, and budgets in collaboration with the Senior Manager, Events and Experiences.
  • Work with marketing operations to ensure smooth communication between regions and teams.
  • Coordinate event logistics, from venue selection to program management to on-site support for select events.
  • Ensure compliance with brand, legal, procurement and contract policies.
  • Ensure high-quality event delivery, adhering to established standards and objectives.

Marketing and promotion:

  • Collaborate with the marketing team (regional, channel, product, content, sales enablement, and social) to develop promotional strategies, communications, and materials.
  • Coordinate message delivery over digital and traditional channels to maximize event visibility, attendance, and engagement.

Budget management:

  • Lead alignment with event budget requirements for select events, ensuring cost-effective solutions without compromising quality.
  • Work with the Senior Manager, Events and Experiences and the marketing ops team to maintain accurate budget oversight and financial reporting for each event.

Post-event analysis:

  • Track, measure, and report on event performance using key metrics such as lead generation, engagement levels, and pipeline acceleration.
  • Conduct post-event surveys and evaluations to determine satisfaction and identify areas for improvement.

Industry knowledge:

  • Stay informed on industry trends and best practices to continuously improve event offerings.

Qualifications:

  • Bachelors degree in Event Management, Marketing, Communications, or related field.
  • Minimum of 5 years of experience in event management, preferably within a corporate, B2B environment. IT and/or software market is a plus.
  • Proven track record of managing large and regional events from conception to completion.
  • Strong organizational and project management skills with an ability to multitask.
  • Exceptional attention to detail
  • Excellent communication and interpersonal skills.
  • Proficiency in event management software and Microsoft Office Suite.
  • Ability to work independently and thrive in a fast-paced, dynamic environment.

Preferred attributes:

  • Experience working with international teams and diverse cultural contexts.
  • Creative problem-solving skills and a proactive approach to challenges.
  • Passion for delivering exceptional customer experiences.