Enterprise and Mid-Market Performance Marketing Manager

Req #

Career area:

Marketing

Country/Region:

India

State:

Karnataka

City:

BANGALORE

Date:

Tuesday, September 16, 2025

Additional Locations:

• India

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

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Core Responsibilities

• Lead marketing planning and execution for demand generation and account-based campaigns across PC and Services.
• Deliver annual marketing outcomes aligned with business goals.
• Own services content marketing strategy, including creation, distribution, and performance measurement.
• Develop and repurpose digital assets tailored to buyer cohorts and journey maps.
• Optimize the marketing technology stack for automated, personalized campaigns.
• Manage data integration, campaign automation, performance tracking, and compliance.
• Support cross-functional collaboration and innovation to improve marketing ROI.
• Integrate Lenovo's AI and PC/Solutions messaging into commercial events (proprietary and third-party).
• Collaborate with agencies on branding, messaging, and experiential engagements for target segments.
• Develop quarterly campaign plans in consultation with stakeholders.
• Align campaign KPIs across the funnel to enable a 360-degree Account-Based Marketing approach.
• Monitor campaign execution and progress across quarters.
• Partner with segment teams to define campaign journeys for enterprise and mid-market customers.
• Coordinate with marketing operations and alliance marketing SPOCs for timely execution and proof of campaign delivery.
• Report campaign performance during monthly/quarterly QBRs with India/AP and WW ILT.
• Ensure seamless campaign integration with Marketo in collaboration with marketing automation teams.
• Develop and maintain nurture streams for services across segments and monitor performance.
• Collaborate with segment leads, account managers, and communications teams to create customer references and case studies.

Experience Requirements

• 10+ years of experience in brand and demand generation marketing.
• Minimum 5 years in B2B marketing for institutional buyers in technology and services sectors.
• Strong project management, data analytics, and presentation skills.
• Proficiency in ATL/BTL media planning and audience segmentation.
• Deep analytical mindset with a focus on optimizing ROI.
• Expertise in marketing automation and lead management tools and processes.

Additional Locations:

• India

• India

NOTICE FOR PUBLIC

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