Marketing Technology Specialist

3 days ago

Gurgaon, Haryana, India Spes Manning Solutions LLP Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Adobe Advertising Cloud (ADO):

  • Manage and optimize digital advertising campaigns across various channels (search, display, social, etc.) using ADO.
  • Implement and monitor campaign performance, providing insights and recommendations for improvement.
  • Develop and maintain campaign tracking and reporting dashboards.
  • Stay up-to-date with ADO features and best practices.

Adobe Customer Data Platform (CDP):

  • Implement and manage the Adobe CDP to unify customer data from various sources.
  • Develop and maintain audience segments for targeted marketing campaigns.
  • Ensure data accuracy, integrity, and compliance with privacy regulations.
  • Utilize CDP insights to personalize customer experiences and drive engagement.

Adobe Workfront:

  • Administer and optimize Workfront for marketing project management.
  • Develop and implement workflows, templates, and processes to improve team efficiency.
  • Provide training and support to users on Workfront functionality.
  • Monitor project progress and ensure timely delivery of marketing initiatives.
  • Integrate Workfront with other Adobe products.

General Marketing Technology:

  • Collaborate with marketing and IT teams to integrate marketing technologies and data.
  • Develop and maintain documentation for marketing technology processes and procedures.
  • Troubleshoot and resolve technical issues related to the Adobe ecosystem.
  • Stay informed about emerging marketing technology trends and best practices.
  • Data analysis and reporting.
  • Support marketing automation efforts.

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