Product Marketing Executive

2 days ago

Gurgaon, Haryana, India Axponent Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking for a Product Marketing Executive with 1–2 years of experience in marketing B2C mobile apps. You will work closely with our product and growth teams to craft campaigns that attract users, communicate product value, and improve app adoption. This role requires a sharp understanding of consumer behavior, app store dynamics, and unconventional growth levers.

Skills & Requirements?

  • 1–2 years of experience in marketing mobile B2C products.
  • Strong understanding of user journeys in mobile apps — from install to retention.
  • Familiarity with App Store Optimization (ASO) and app launch strategies.
  • Creative mindset with the ability to identify and execute on unconventional marketing ideas.
  • Knowledge of tools like Firebase, Appsflyer, Mixpanel, or similar analytics platforms.
  • Experience in crafting user communication: in-app messaging, push notifications, and onboarding flows.
  • Excellent communication skills and the ability to collaborate with cross-functional teams.
  • Bonus: exposure to influencer-led or community-led app growth.

Responsibilities:

  • Develop and execute go-to-market strategies for new feature launches and app updates.
  • Work closely with design and product teams to refine user communication and positioning.
  • Drive organic user acquisition through ASO, content marketing, and referral campaigns.
  • Plan and execute unconventional growth experiments (e.g., micro-influencer drops, viral stunts, partnerships).
  • Analyze user behavior and funnel drop-offs to identify activation and retention levers.
  • Create messaging frameworks and value props that resonate with Gen Z and millennial audiences.
  • Keep a close eye on competitive apps and category trends to guide marketing strategy.
  • Iterate on campaigns based on real-time data and feedback.

Contact us to apply

Email us on with your resume and link to your portfolio/sample work.

  • Product Marketing Executive-Trade and Ecommerce

    4 days ago

    Gurgaon, Haryana, India Isha Traders Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    -Executes Product marketing strategies to increase sales and distribution of products through retailchannels- Works closely with sales teams, distributors, and retailers to achieve business objectives- Conducts market research analysis

  • Production Marketing Strategist

    2 weeks ago

    Gurgaon, Haryana, India beBeeProductManagement Full time ₹ 80,00,000 - ₹ 1,50,00,000

    Job DescriptionThe key objective of this role is to lead the product-planning processes for cross-functional teams.Drive the product-planning processes for cross-functional teams.Analyze customer needs, current market trends, and potential partnerships from an ROI and build-vs.-buy perspective.Assess current competitor offerings and seek opportunities for...

  • Product Marketing Manager

    1 week ago

    Gurgaon, Haryana, India Skyleaf Consultants LLP Full time ₹ 2,00,000 - ₹ 3,00,000 per year

    Job Opportunity: AGM / Senior Manager – Consumer Health Products Location: GurugramRole OverviewWe are looking for an ambitious AGM / Senior Manager – Consumer Health Products to lead category growth, drive P&L ownership, and scale omnichannel distribution. This role blends product strategy, category management, and sales leadership—ideal for...

  • Senior Product Marketing Strategist

    2 weeks ago

    Gurgaon, Haryana, India beBeeProductMarketing Full time ₹ 18,00,000 - ₹ 22,00,000

    About the Role:">We are seeking a strategic Product Marketing Specialist to drive our go-to-market strategy, product positioning, and campaign execution.">This role requires a professional with proven experience in B2B marketing, ideally in technology or manufacturing, who can translate complex technical solutions into impactful, customer-focused messaging...

  • Product Marketing Manager

    2 weeks ago

    Gurgaon, Haryana, India TBO Full time

    TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale. The TBO journey began in 2006 with a simple...

  • Product Marketing Manager

    2 weeks ago

    Gurgaon, Haryana, India TBO Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    TBO is a global platform that aims to simplify all buying and selling travel needs of travel partners across the world. The proprietary technology platform aims to simplify the demands of the complex world of global travel by seamlessly connecting the highly distributed travel buyers and travel suppliers at scale.The TBO journey began in 2006 with a simple...

  • Product Marketing Manager

    2 days ago

    Gurgaon, Haryana, India Setara Networks Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    Product Marketing ManagerWe at Indepay | Setara Networks are here to revolutionize the Indonesian payment ecosystem by introducing one click checkout services in order to make transactions zero-fee, instant, and rewarding for the consumer. On one side we're working with financial institutions to enable real-time account to account transfers through our...

  • Key Product Marketing Position

    1 week ago

    Gurgaon, Haryana, India beBeeMarketing Full time ₹ 1,04,000 - ₹ 1,30,878

    Product Marketing Manager RoleThis position focuses on driving product awareness and adoption through effective marketing strategies.Growth Strategies: Develop and lead go-to-market plans, positioning, and feature launch strategies to enhance product visibility and appeal.User Journey Mapping: Create and optimize end-to-end customer journeys for improved...

  • Manager, Product Marketing

    4 days ago

    Gurgaon, Haryana, India Nissan Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    EXPECTED END RESULTS MAJOR ACTIVITIES Develop right market fit Product for Nissan Brand and ensure life cycle proposals(Volume , Mix, gross profit, VME etc) Coordinates with Product Planning, Market Intelligence, Program Development in developing the planLife Cycle management of assigned Product line-up to ensure one product refreshment Coordinate with...

  • Product Marketing Specialist

    2 weeks ago

    Gurgaon, Haryana, India beBeeTravel Full time ₹ 1,80,00,000 - ₹ 2,16,00,000

    Welcome to a unique career opportunity in product marketing where you can make a significant impact on the travel industry.Job DescriptionWe are seeking an experienced Product Marketing Manager who will play a crucial role in building our technology-led travel distribution network.The ideal candidate will have a strong understanding of travel distribution,...