Brand Manager
6 days ago
Brand Strategy & Positioning
Assist in defining and refining brand messaging, tone, and visual identity across platforms
Ensure consistency in brand representation across all digital and offline channels
Digital Marketing Oversight
Supervise external digital marketing vendors/agencies responsible for content creation, paid ads, SEO/SEM, and social media posting
- Review and approve monthly content calendars, creatives, and campaign strategy
Monitor and optimize the performance of paid and organic digital campaigns
Vendor Management
Coordinate with creative vendors, content writers, designers, and social media managers
- Ensure timely delivery of high-quality marketing assets
Evaluate vendor performance and suggest improvements
Content & Communication
Ensure all marketing communication is compliant with the regulatory tone of the financial industry
- Oversee the creation of educational content around unclaimed investments and debt recovery
Approve scripts, posts, emailers, and landing page content
Market Research & Competitive Analysis
Stay updated on industry trends and competitor activities
Identify opportunities to differentiate and elevate brand presence
Performance Reporting
Track key marketing KPIs: traffic, leads, engagement, brand awareness
3 to 4 years of Exp. (Education background preferred is Marketing)
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