Digital Marketing Executive

2 weeks ago

Mumbai, Maharashtra, India Web Access Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Roles and Responsibilities

  • Develop and implement a strategic social media plan: Analyse trends, identify target audiences, and set realistic goals for engagement and growth.
  • Develop and execute digital marketing strategies across various platforms, including social media, email campaigns, and online advertising.
  • Content creation: Brainstorm, write, and curate engaging and informative content across various platforms like Instagram, LinkedIn and potentially others.
  • Visual storytelling: Utilize compelling visuals, videos, and graphics to capture attention and enhance the messaging.
  • Community management: Respond to comments and messages promptly and professionally, building positive relationships with followers.
  • Stay informed: Keep up-to-date on the latest things of our video, social media algorithms, and best practices.
  • Data analysis: Track and analyse social media performance metrics to measure success and inform future strategies.

Requirements and skills:

  • 1-3 years Proven experience as a content writer and in social media marketing
  • Excellent written and verbal communication skills, with a keen eye for detail and grammar.
  • Working knowledge in SEO principles and keyword research for content optimization.
  • In-depth knowledge of major social media platforms and their best practices.
  • Creative thinking and the ability to generate compelling content ideas.
  • Strong analytical skills to interpret social media data and content performance.
  • Experience in Digital Marketing (Meta Business Suite, Understanding of social media metrics, scheduling posts
  • Positive attitude, detail and customer oriented with good multitasking and organisational ability
  • Should be hardworking & willing to learn new things
  • BS in Communications, Marketing, Business, New Media or Public Relations would be preferred

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