Production Manager-Creative Services

Communication Crafts
is a full-service creative and digital agency based in Ahmedabad, founded in 2005.

With a team of creatives, strategists and video production experts, we deliver end-to-end branding, advertising, digital marketing, video & film production, and content creation services

The Production Manager will lead the end-to-end execution of all shoots — from concept to delivery — including photo shoots, digital films, outdoor campaigns (hoardings), and social media content. This role demands hands-on experience in production planning, vendor and talent coordination, and a sharp eye for detail, ensuring every output meets creative and quality standards while staying on time and within budget.

Key Responsibilities:

1. Shoot Planning & Execution

• Translate creative briefs into executable production plans.
• Manage and execute shoots for hoardings, digital campaign and DVC from concept to delivery.
• Execute photo, video, and outdoor shoots — from pre-production to post.
• Manage shoot logistics — locations, permissions, talent, crew, set design, art direction, and schedules.
• Ensure brand and creative intent is retained through every execution.

2. Budgeting & Cost Control

• Prepare, review, and finalize production budgets for each campaign.
• Negotiate with vendors, freelancers, and talent agencies to optimize cost.
• Maintain cost transparency and ensure every production stays within approved limits.
• Track cost vs output and submit post-shoot cost reports.

3. Vendor & Team Management

• Build and manage a pool of reliable vendors, directors, photographers, stylists, editors, and post-production partners.
• Manage in-house production.
• Manage
  casting vendors and freelance models/actors

for campaign shoots.
- Have strong working knowledge of
studio setup and lighting arrangements

(indoor and outdoor).
- Evaluate vendor quality, timelines, and consistency through regular feedback cycles.

4. Creative Collaboration

• Work closely with the Creative Director and Art/Copy leads to ensure production outcomes match creative vision.
• Collaborate with Account Management to align on timelines, budgets, and client expectations.
• Provide creative production inputs — new styles, formats, techniques, and references to elevate output.

5. Operational Efficiency

• Create structured production workflows for both mainline and digital content.
• Assess the right type of equipment (camera, lighting, lenses, rigs, etc.) required for each shoot, balancing
  quality with cost-efficiency

.
- Decide when to
rent vs. use in-house equipment

, maintaining accountability for all agency-owned production assets.
- Maintain shoot trackers, timelines, and production calendars.
- Ensure timely delivery of final assets (DVCs, OOH artworks, cutdowns, adaptations).
- Build a robust file management and rights documentation system.

6. Quality & Compliance

• Ensure quality control at every stage — lighting, framing, art, finishing.
• Manage legal and compliance documentation — contracts, NDAs, usage rights, permissions, and releases.
• Maintain safety and ethical standards during all on-ground shoots.

Qualifications & Experience

• 8–12 years of production experience in an
  advertising agency or production house

, handling
photo + film shoots for OOH, digital campaigns, and DVCs

.
- Proven experience managing 360° shoots — from pre-production planning to on-set coordination and post delivery.
- Expertise in
studio setup, lighting design

, and
production logistics.
- Strong vendor and crew network in Gujarat/Mumbai region (directors, cinematographers, production designers, editors).
- Sound knowledge of camera setups, lighting, post-production formats, and modern content trends.
- Excellent budget management, negotiation, and scheduling skills.
- Strong team leadership, communication, and problem-solving abilities.
- Familiarity with digital-first content needs (reels, YouTube, cutdowns, ad placements).