
Digital Analytics
2 weeks ago
Job Description -
Proficiency in data analysis tools (Google Analytics / Adobe Analytics), any data visualization tools (Looker and Qlik etc), and SQL or other database languages.
- Set up Google Analytics accounts and views, applying necessary filters to ensure clean data
- Configure and implement Google Analytics tracking codes on websites
Analyze and interpret website traffic and user behavior to provide actionable insights.
Create and manage custom reports and dashboards to meet the specific needs of the business
- Perform regular audits to ensure accurate data collection and provide recommendations for improvements
- Work with marketing, sales, and development teams to establish key performance indicators and goals
- Monitor and evaluate search results and search performance across major search channels
Communicate and present data findings and insights to non-technical stakeholders
Stay up-to-date with the latest trends and best practices in SEO and Google Analytics
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