Senior Associate- Influencer Marketing

2 days ago

Gurgaon, Haryana, India Cloutflow Full time

About the Role

The
Senior Associate – Influencer Marketing
will play a key role in planning, managing, and delivering end-to-end influencer marketing campaigns. This role requires a strong understanding of the creator ecosystem, excellent communication skills, and hands-on experience managing creators, clients, and internal teams. You will be responsible for ensuring campaigns are executed seamlessly—from ideation to delivery—while maintaining high-quality output and client satisfaction.

Key Responsibilities

1. Campaign Planning & Strategy

  • Participate in brainstorming and strategy discussions with clients and internal teams.
  • Analyze brand briefs to identify campaign objectives, TG, platform distribution, and creator strategy.
  • Research trends, platform updates, and content formats to propose creative ideas.
  • Prepare influencer recommendations, strategy decks, and content direction aligned with brand messaging.
  • Evaluate creator profiles for relevance, audience quality, brand safety, and historical performance.

2. Influencer Identification & Outreach

  • Scout and shortlist creators across Instagram, YouTube, Moj, ShareChat, etc.
  • Build and maintain a strong network of influencers, talent managers, and agencies.
  • Conduct outreach, share briefs, negotiate costing, and confirm deliverables with creators.
  • Maintain updated creator databases with performance insights and cost benchmarks.

3. End-to-End Campaign Execution

  • Communicate briefs, talking points, dos & don'ts, campaign guidelines, and brand expectations clearly to creators.
  • Ensure timely content submissions, approvals, and revisions as per client requirements.
  • Coordinate with internal teams for briefing, asset sharing, and tracking deliverables.
  • Conduct quality checks on creator content to ensure brand alignment, compliance, and accuracy.
  • Ensure all posts go live as per timelines with correct tags, captions, and platform requirements.

4. Client Management

  • Serve as the primary point of contact for day-to-day campaign updates.
  • Provide regular and structured communication through WhatsApp/Email/Calls.
  • Share creator lists, content drafts, live links, and campaign trackers proactively.
  • Understand client needs thoroughly and deliver outputs aligned with their expectations.
  • Address escalations or concerns with professionalism and prompt responses.

5. Campaign Tracking, Reporting & Optimization

  • Track real-time campaign performance metrics—views, engagement, shares, reach, etc.
  • Maintain and update detailed campaign performance trackers.
  • Coordinate with the analytics team to generate post-campaign reports.
  • Derive insights, successes, and learnings for future improvements.
  • Optimize creator selection and strategy based on performance history.

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