Influencer Marketing Associate

15 hours ago

Gurgaon, Haryana, India Troovy Full time

Influencer Marketing Associate- Brand Marketing

Location:
 Gurugram

Experience:
 2–3 years

Industry Preference:
 FMCG, Lifestyle, Consumer Brands

About Troovy:

Troovy is India's healthy snacks brand — co-founded by a 7-year-old. We create snacks imagined by children and trusted by parents, made with millets, dals, grains, veggies, and absolutely zero junk.

If you want to build a brand that brings voices the unheard of the kids while changing the packaged food industry- Welcome to the team.

Role Overview:

We're looking for an Influencer Management Associate to join our Brand Marketing team.

You'll work directly on building the next wave of Troovy's creator-led storytelling — from mommy influencers to kid creators to category-based voices.

Your job is to manage influencer relationships end-to-end, deliver high-impact campaigns, and help bring Troovy's mission to life through creators who genuinely love the brand.

What you'll bring to the table:

  • Manage and scale Troovy's influencer network across mom creators, food creators, kids creators, lifestyle creators, and micro communities.
  • Source, evaluate, onboard, and negotiate with influencers across Instagram, YouTube & Reels-first creators.
  • Execute influencer campaigns end-to-end — Timelines, approvals, deliverables, payments.
  • Work closely with the brand marketing & creative teams to build strong narratives and creative briefs.
  • Track performance of influencer content and optimize for reach, engagement & cost efficiency.
  • Build relationships with agencies for barter, paid & hybrid collaborations.
  • Ensure brand tonality, values, and storytelling stay consistent across all collaborations.
  • Identify new formats, trends, and creators that fit Troovy's voice (fun, kid-first, honest).

What we're on a lookout for:

  • 2–3 years of experience in influencer marketing or creator management.
  • Experience in 
    FMCG, lifestyle, D2C or consumer brands
     preferred.
  • Strong understanding of Instagram + YouTube creator ecosystem.
  • Excellent people skills — must know how to talk, negotiate & maintain relationships.
  • Highly organized with great follow-up and execution skills.
  • Ability to write strong briefs and evaluate creative output.
  • Someone who loves creators, enjoys fast-paced work, and doesn't shy away from big ideas.

Why Troovy?

  • Work at a brand co-founded by a child — creativity guaranteed.
  • Build campaigns that genuinely impact kids & parents across India.
  • Young, fun, energy-filled team.
  • Culture that encourages experimentation, storytelling & zero-junk thinking (in snacks and in creative work).
  • Unlimited healthy snacks :)

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