Influencer Marketing Associate

2 days ago

Gurgaon, Haryana, India Perfora Full time

Perfora is looking for an Influencer Marketing Associate to drive creator collaborations and influencer-led campaigns across platforms like Instagram, YouTube, and emerging social channels. The role involves end-to-end execution - from influencer discovery to campaign performance tracking while building long-term relationships with creators aligned to Perfora s brand values.

Key Responsibilities

  • Identify, shortlist, and collaborate with relevant influencers and content creators aligned with Perfora s target audience across platforms like Instagram and YouTube.
  • End-to-end management of influencer campaigns, including outreach, negotiation, scripting, coordination, content review, and final approvals.
  • Ideate and execute creative influencer campaigns in line with brand objectives, product launches, and marketing calendars.
  • Build and maintain long-term relationships with influencers and creators across North, South, East, and West India.
  • Work closely with external stakeholders such as influencer marketing agencies and content production partners to execute campaigns seamlessly.
  • Track and analyze campaign performance using key metrics such as reach, engagement, views, CTR, conversions, ROI, etc

Key Requirements

  • 1 - 2 years of experience working with a D2C brand in influencer marketing.
  • Strong understanding of the influencer landscape, creator categories, and platform-specific trends.
  • Excellent communication, coordination, and relationship-building skills.
  • Ability to understand and track influencer marketing KPIs and performance metrics.

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