
Referral Marketing Executive
8 hours ago
Job Description: Referral Marketing
Executive
Position: Referral Marketing Executive
Department: Marketing & Business Development
Location: [Insert Location]
Reports To: Marketing Manager / Business Development Head
About the Role
We are seeking a proactive and people-oriented Referral Marketing Executive to drive
patient acquisition through doctor referrals, corporate partnerships, and medical camps.
This role requires frequent field visits, relationship building, and execution of outreach
initiatives to generate consistent patient inflow.
Key Responsibilities
Doctor Referral Development
Regularly visit local doctors, clinics, and medical practitioners to establish and
maintain referral relationships.
Educate doctors and their staff about the hospital/clinics specialties,
treatment options, and success stories.
Build a strong referral network to generate consistent patient flow.
Corporate & Community Engagement
Identify and tie up with corporates, industries, and institutions to conduct
health awareness programs, fertility talks, and large-scale medical
camps.
Plan, organize, and coordinate on-ground medical check-up camps and
health awareness events.
Act as a point of contact for corporate HR/administration teams for wellness
initiatives.
Field Marketing & Outreach
Distribute marketing collaterals (brochures, leaflets, posters) in key areas,
ensuring strong visibility.
Maintain a database of doctors, corporates, and camp leads for regular
follow-up.
Work closely with the digital/creative team to support outreach campaigns
with on-ground execution.
Tracking & Reporting
Maintain records of doctor visits, corporate meetings, and camp activities.
Track patient inflow from different referral sources and report performance
weekly.
Provide feedback from the field to improve campaigns and services.
Key Skills & Qualifications
Graduate in Marketing, Business, or Healthcare Management (MBA preferred but not
mandatory).
13 years of experience in referral marketing, business development, or hospital
outreach.
Excellent communication and relationship-building skills.
Willingness to travel extensively for field visits, doctor meetings, and camp setups.
Strong organizational skills for event and camp coordination.
Basic knowledge of healthcare/medical industry is a plus.
Key Performance Indicators (KPIs)
Number of doctors onboarded as active referral partners.
Number of corporate tie-ups and camps conducted.
Patient inflow generated from doctor referrals and camps.
Lead-to-patient conversion ratio from outreach activities.
Growth in monthly referral-based appointments.
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