Referral Marketing Executive

4 days ago

Chennai, Tamil Nadu, India Aakash Fertility Centre And Hospital Full time ₹ 5,00,000 - ₹ 25,00,000 per year

Job Description: Referral Marketing

Executive

Position: Referral Marketing Executive

Department: Marketing & Business Development

Location: [Insert Location]

Reports To: Marketing Manager / Business Development Head

About the Role

We are seeking a proactive and people-oriented Referral Marketing Executive to drive

patient acquisition through doctor referrals, corporate partnerships, and medical camps.

This role requires frequent field visits, relationship building, and execution of outreach

initiatives to generate consistent patient inflow.

Key Responsibilities

Doctor Referral Development

Regularly visit local doctors, clinics, and medical practitioners to establish and

maintain referral relationships.

Educate doctors and their staff about the hospital/clinics specialties,

treatment options, and success stories.

Build a strong referral network to generate consistent patient flow.

Corporate & Community Engagement

Identify and tie up with corporates, industries, and institutions to conduct

health awareness programs, fertility talks, and large-scale medical

camps.

Plan, organize, and coordinate on-ground medical check-up camps and

health awareness events.

Act as a point of contact for corporate HR/administration teams for wellness

initiatives.

Field Marketing & Outreach

Distribute marketing collaterals (brochures, leaflets, posters) in key areas,

ensuring strong visibility.

Maintain a database of doctors, corporates, and camp leads for regular

follow-up.

Work closely with the digital/creative team to support outreach campaigns

with on-ground execution.

Tracking & Reporting

Maintain records of doctor visits, corporate meetings, and camp activities.

Track patient inflow from different referral sources and report performance

weekly.

Provide feedback from the field to improve campaigns and services.

Key Skills & Qualifications

Graduate in Marketing, Business, or Healthcare Management (MBA preferred but not

mandatory).

13 years of experience in referral marketing, business development, or hospital

outreach.

Excellent communication and relationship-building skills.

Willingness to travel extensively for field visits, doctor meetings, and camp setups.

Strong organizational skills for event and camp coordination.

Basic knowledge of healthcare/medical industry is a plus.

Key Performance Indicators (KPIs)

Number of doctors onboarded as active referral partners.

Number of corporate tie-ups and camps conducted.

Patient inflow generated from doctor referrals and camps.

Lead-to-patient conversion ratio from outreach activities.

Growth in monthly referral-based appointments.

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