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Email Marketing Specialist
2 weeks ago
We are currently seeking an experienced and driven Email Marketing Specialist to join our marketing team. You'll be working closely with our teams based in India and London, playing a key role in the development and execution of our CRM and email marketing strategies. In this role, you will take ownership of our CRM programs, create compelling email campaigns, manage content calendars, and support broader marketing initiatives aimed at driving engagement, retention, and growth.
Key Responsibilities
- Developing, planning, executing and optimizing email campaigns.
- Ensuring the accuracy of audience targeting and data.
- Defining a reporting structure to report and track campaigns.
- Garnering insights and documenting best practices from previous campaigns so they can continually learn and improve future campaign performance.
- Ensuring all practices align with GDPR requirements.
- Assessing, evaluating and troubleshooting CRM/marketing data, tools, and processes.
Requirement
- 4-7 years of experience building, optimizing and deploying email campaigns and able to demonstrate impact made.
- Hands-on experience with email marketing automation software.
- Evidence of content writing with a clear commercial purpose.
- Strong analytical skills and the ability to use data to optimize.
- Working knowledge of HTML is required. Proficiency in HTML is a plus.
- Knowledge of A/B testing. Understanding control groups and their use in measuring uplift is a plus.
Added Advantage
- An individual who can work quickly, flexibly and iteratively, always on the lookout for ways to optimize their output against agreed metrics.
- Someone with a strong capability for analyzing marketing, customer data and campaign data, as well as working with Excel or Looker.
- Ability to manage multiple projects in a schedule-driven, fast-paced environment with confident written and verbal communication skills.
- You understand email deliverability and the major factors that determine it.
- Someone open-minded, collaborative and proactive, as well as comfortable in developing ideas with marketing and across the business and open to new learnings.
Benefits
- Service recognition awards
- Market-leading salary packages
- Maternity & Paternity Benefits
- Medical Insurance Benefits
