Copywriter

4 days ago

Pune, Maharashtra, India Webocto Solutions Full time

Experience: 2+ Years in Copywriting (Agency or Brand Side)

Job Overview

We're looking for a strategic, detail-oriented Copywriter with hands-on experience across Real Estate, Fintech, EdTech, and Architecture & Interior brands. The ideal candidate understands how to balance brand storytelling with performance-driven copy, and can adapt tone seamlessly across platforms, audiences, and industries. You should be comfortable writing for ads, landing pages, websites, social media, and sales funnels, with a strong understanding of user intent and conversion psychology.

Key Responsibilities

  1. Brand & Marketing Copy

  2. Create compelling copy for:

  3. Websites & landing pages
  4. Social media posts & carousels
  5. Emailers, WhatsApp campaigns & SMS
  6. Brochures, pitch decks & brand collateral

  7. Translate complex offerings into clear, engaging, and benefit-driven messaging

  8. Performance & Ad Copy

  9. Write high-converting copy for:

  10. Meta Ads (Primary text, headlines, CTAs)
  11. Craft hooks, angles, and variants for A/B testing

  12. Align copy with funnel stages: awareness, consideration, conversion

  13. Industry-Specific Content

  14. Real Estate: Project positioning, amenities, lifestyle narratives, investment-focused messaging

  15. Fintech: Trust-led, compliance-aware, clarity-first communication
  16. EdTech: Outcome-driven, aspirational yet credible storytelling

  17. Interiors & Architecture: Design-led, experiential, and premium-toned copy

  18. SEO & Website Content

  19. Write SEO-optimized content with:

  20. Clear keyword intent
  21. Structured headings
  22. Natural readability

  23. Collaborate with SEO and performance teams for content alignment

  24. Collaboration & Execution

  25. Work closely with designers, performance marketers, and account managers

  26. Understand briefs, ask the right questions, and deliver on timelines
  27. Iterate copy based on performance data and feedback

Good to Have (Bonus Skills)

  • Experience in a digital marketing or creative agency
  • Understanding of CRM, WhatsApp marketing, or automation flows
  • Ability to write short-form video scripts or reels
  • Familiarity with AI-assisted writing tools (without sounding robotic)

What We Value

  • Clear thinking over fancy words
  • Strategy-first writing
  • Accountability for output and impact
  • Willingness to learn and adapt across industries

Job Types: Full-time, Permanent, Contractual / Temporary, Freelance

Contract length: 12 months

Pay: ₹14, ₹48,970.48 per month

Work Location: In person

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