Senior Copywriter

3 days ago

Pune, Maharashtra, India Square One Full time

Job Summary

  • As a copywriter, you'll work alongside the art director within the creative department. You'll work from client briefs to conceive, develop and produce effective advertising campaigns. You'll focus on providing the written words (the copy) for an advertising campaign.
  • Copy can include: Creating headlines, slogans, catchphrases, straplines and body copy for print advertising and leaflets writing for web advertising, social media and mobile applications, creating scripts for radio jingles and TV commercials.
  • You'll also work with media planners/media buyers and the production department to fully develop an advertising campaign

Role & Responsibilities

  • Work in partnership with an art director to form a creative team working on creative briefs
  • Knowledge about real estate advertisement
  • Develop & Manage content strategists and oversee all content creation activities for the clients.
  • Familiarize yourself with your clients' products and services, the target audience and their competitors' activities.
  • Develop innovative strategies for clients basis their overall brand strategy and goals.
  • Write clear, persuasive, original copy through the various iterations of the project.
  • Proofread copy to check spelling and grammar
  • Ensure monthly calendars detailing strategy for clients as well as internal briefs for the creative/photography/ ATL/ Digital ( etc )teams are shared in a timely manner.
  • Collaborate with our internal teams to manage the planning, creation, and delivery of original content.
  • Amend, revise or redevelop adverts or campaigns in response to feedback from the creative director, account team or clients
  • Stay up-to-date with current technologies and trends in social media, design tools and applications
  • Monitor the effectiveness of advertising campaigns.
  • Lead, manage, and mentor the copy team while providing strategic creative guidance as a Senior Copywriter

Qualification

  • Strategic thinking and brand understanding
  • Strong analytical skills
  • Hands-on experience in social media marketing and content development
  • Excellent teamwork, communication and interpersonal skills
  • Previous knowledge or background in copywriting is a must
  • Logic, creativity and imagination
  • Good research skills
  • Commercial awareness with the ability to understand the target audience
  • Previous experience with Instagram & Facebook marketing is a plus
  • Understanding of aesthetic
  • Experience in/around a startup culture is a plus- i.e. you can adapt to quick changes within the company
  • Exceptionally detail-oriented and organized
  • The ability to write good, clear copy in a variety of styles, with accurate spelling and grammar
  • The ability to work under pressure and meet tight deadlines

Skills: copywriting,time management,proofreading,content strategy,advertising,campaigns,content development,creativity,communication,organization,teamwork,interpersonal skills,analytical skills,commercial awareness,research skills,social media marketing,instagram marketing,strategic thinking,facebook marketing,communication skills

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