Marketing Head

Role & responsibilities

1. Developing Marketing Strategies: Create and implement comprehensive marketing plans to attract students, increase brand visibility, and drive admissions.

2. Brand Management: Oversee the development and maintenance of the institution's brand identity, ensuring consistency across all marketing channels.

3. Digital Marketing: Manage digital marketing campaigns, including social media, email marketing, SEO, and paid advertising, to reach target audiences.

4. Content Creation: Develop and curate engaging content (blog posts, videos, social media posts, etc.) that showcases the institution's strengths and values.

5. Lead Generation: Design and execute lead generation strategies to identify and nurture potential students.

6. Event Marketing: Plan and execute events, such as open houses, webinars, and recruitment fairs, to showcase the institution's offerings.

7. Data Analysis: Track and analyze marketing metrics to measure campaign effectiveness and inform future marketing decisions.

8. Collaboration: Work closely with faculty, staff, and external partners to ensure alignment and maximize marketing efforts.

9. Budget Management: Manage marketing budgets, ensuring efficient use of resources and ROI-driven decision-making.

10. Reputation Management: Monitor and maintain the institution's online reputation, addressing any concerns or issues promptly.

Preferred candidate profile