Ppc Team Lead

2 days ago

Ahmedabad, Gujarat, India Petpooja Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Campaign Strategy & Execution

  • Plan, launch, and optimize Meta ad campaigns for multiple merchants, tailored to their business goals (sales, lead generation, awareness, etc.).
  • Conduct A/B testing of creatives, audiences, and bidding strategies to maximize performance.
  • Monitor and analyze KPIs (CTR, CPC, CPM, ROAS, conversions) and adjust campaigns accordingly.
  • Ensure campaigns comply with Meta Ads policies and platform best practices.

Team Leadership & Development

  • Lead, mentor, and manage a team of campaign executives to ensure high-quality execution.
  • Set performance targets, review campaign work, and provide feedback for continuous improvement.
  • Train executives on Meta Ads tools, campaign optimization, and reporting best practices.
  • Foster a culture of learning, collaboration, and accountability within the team.

Merchant & Stakeholder Management

  • Act as the primary strategic advisor for merchants on Meta Ads performance.
  • Collaborate with merchants to understand their business goals, product focus, and seasonal campaigns.
  • Provide regular performance reports, insights, and recommendations to merchants and internal stakeholders.
  • Work with creative/content teams to deliver high-converting ad creatives and messaging.
  • Bachelors degree in Marketing, Business, or related field (preferred).
  • 3–6 years of hands-on experience managing Meta Ads campaigns (multi-client/agency experience is a plus).
  • Proven experience leading a team of campaign executives or performance marketers.
  • Deep knowledge of Meta Ads Manager, Business Manager, Pixel, and event tracking.
  • Strong analytical and problem-solving skills with a performance-driven mindset.
  • Excellent communication and client management skills.
  • Ability to manage multiple merchant accounts and projects simultaneously.
  • Experience in e-commerce, D2C, or marketplace advertising is highly desirable

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