Ppc Team Lead
2 days ago
Campaign Strategy & Execution
- Plan, launch, and optimize Meta ad campaigns for multiple merchants, tailored to their business goals (sales, lead generation, awareness, etc.).
- Conduct A/B testing of creatives, audiences, and bidding strategies to maximize performance.
- Monitor and analyze KPIs (CTR, CPC, CPM, ROAS, conversions) and adjust campaigns accordingly.
- Ensure campaigns comply with Meta Ads policies and platform best practices.
Team Leadership & Development
- Lead, mentor, and manage a team of campaign executives to ensure high-quality execution.
- Set performance targets, review campaign work, and provide feedback for continuous improvement.
- Train executives on Meta Ads tools, campaign optimization, and reporting best practices.
- Foster a culture of learning, collaboration, and accountability within the team.
Merchant & Stakeholder Management
- Act as the primary strategic advisor for merchants on Meta Ads performance.
- Collaborate with merchants to understand their business goals, product focus, and seasonal campaigns.
- Provide regular performance reports, insights, and recommendations to merchants and internal stakeholders.
- Work with creative/content teams to deliver high-converting ad creatives and messaging.
- Bachelors degree in Marketing, Business, or related field (preferred).
- 3–6 years of hands-on experience managing Meta Ads campaigns (multi-client/agency experience is a plus).
- Proven experience leading a team of campaign executives or performance marketers.
- Deep knowledge of Meta Ads Manager, Business Manager, Pixel, and event tracking.
- Strong analytical and problem-solving skills with a performance-driven mindset.
- Excellent communication and client management skills.
- Ability to manage multiple merchant accounts and projects simultaneously.
- Experience in e-commerce, D2C, or marketplace advertising is highly desirable
Email your resume
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