Digital Marketing Associate

4 days ago

Bengaluru, Karnataka, India Buyerr Full time ₹ 5,00,000 - ₹ 12,00,000 per year

JD for Digital Marketing Associate role at Buyerr:

Job Title: Digital Marketing Associate

Location: Mumbai / Thane (Hybrid)

Experience: 2–4 Years

Department: Marketing

Reporting To: Director – Marketing

Website:

About Buyerr:

Buyerr turns BTL into a measurable marketing engine, powered by insights and technology. We partner with top brands to deliver ROI-driven consumer promotions, loyalty campaigns, and trade marketing programs across India and beyond.

Role Overview:

We are seeking a high-energy Digital Marketing Associate to drive lead generation, manage performance marketing campaigns, and coordinate with partner agencies. The ideal candidate has hands-on experience with Google Ads, LinkedIn Campaign Manager, and a proven track record of building top-of-funnel demand in the B2B/MarTech space.

Key Responsibilities:

Performance Marketing

  • Plan, launch, and optimize paid campaigns across Google Search, Display, and LinkedIn
  • Manage budgets, track KPIs (CPL, CTR, ROAS), and report on performance
  • Design and A/B test ad copies, CTAs, and landing pages (via Unbounce/WordPress)

Lead Generation

  • Own lead generation targets via paid and organic digital channels
  • Coordinate with sales for MQL-SQL handover and ensure lead quality
  • Track campaign performance via Zoho CRM & Google Analytics

Agency & Vendor Management

  • Coordinate with digital agencies, content teams, and creatives to execute campaigns
  • Evaluate performance, ensure timelines, and communicate briefs clearly
  • Maintain dashboards, trackers, and ensure campaign SLAs are met

Marketing Ops

  • Set up UTM tracking, conversion goals, retargeting audiences
  • Manage email campaigns (Mailchimp/Zoho Campaigns)
  • Maintain and optimize Buyerr's online presence — landing pages, case studies, SEO tags
Must-Have Skills:
  • 2–4 years of experience in digital/performance marketing (B2B or agency side preferred)
  • Strong knowledge of Google Ads, LinkedIn Ads, Google Analytics , and CRM tools (Zoho preferred)
  • Proficiency in Excel, Canva , and basic HTML/WordPress editing
  • Clear understanding of CPL, lead scoring, re-marketing, and funnel strategy
  • Excellent communication, project management, and analytical skills
Good-to-Have:
  • Exposure to BTL/MarTech domain or marketing SaaS tools
  • Prior experience with automation tools like Zapier or Make
  • Mass Communication, Advertising, or Marketing degree
How to Apply:

Send your updated CV to

Subject: Application for Digital Marketing Associate – Buyerr

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