Digital Marketing Associate

1 week ago

Bengaluru, Karnataka, India Leap Finance Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role

We are seeking a results-driven Digital Marketing Associate to join our dynamic team at Leap. If you have 12 years of hands-on experience managing paid digital advertising campaigns, especially on Meta (Facebook/Instagram) and Google platforms, and thrive in a fast-paced, entrepreneurial environment, this is the perfect opportunity to accelerate your career.

The charter for this role will include:

  • Create, manage, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and Google Ads platforms
  • Track and analyze campaign performance metrics (e.g., CTR, CPC, CPA, ROAS)
  • Prepare actionable reports and share insights to improve campaign effectiveness
  • Use data and analytics to identify trends, diagnose issues, and recommend optimizations
  • Assist and execute A/B tests for ads and landing pages to drive continuous improvement
  • Collaborate with creative teams to develop and refine ad creatives and copy
  • Monitor and maintain account and campaign hygiene to ensure optimal performance and compliance
  • Tackle campaign challenges with a structured, analytical, and problem-solving approach

Ideal Persona would:

  • 1+ years of hands-on experience managing paid campaigns on Meta and Google Ads
  • Proficient with campaign management tools and analytics platforms (e.g., Google Ads Manager, Meta Ads Manager, Google Analytics)
  • Strong quantitative, analytical, and problem-solving skills
  • Demonstrated ability to achieve performance targets (e.g., CPA, ROAS)
  • Excellent written and verbal communication skills
  • Bachelors degree in Marketing, Business, Communications, or a related field
  • Self-starter, highly organized, detail-oriented, and able to thrive with autonomy
  • Experience with landing page optimization or creative briefing is a plus

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