Digital Account Director
4 days ago
The Digital Account Director is responsible for complete ownership of the P&L, relationships, delivery, quality, planning, resourcing and operations of a particular business unit. The role is critical as it aims to build solutioning, servicing and delivery for clients and help build a culture
of responsibility and performance.
Responsibility:
Problem solving mindset:
- Critical and quick thinking, effective + prompt communication, and the ability tofind solutions that align with both the client's and agency's goals
- Address challenges and issues that arise during the course of work. Be smart and fast or fail-fast with problem-solving, conflict resolution, and decision-making to ensure smooth delivery
Relationship management:
- Build and maintain strong relationships with clients.
- Understand their business deeply, objectives, and challenges. Be the main point of escalation between the agency and the client
- Stay abreast of industry trends, market conditions, and opportunities.
- Provide clients with strategic insights, suggestions, competitve data and innovative solutions to help them achieve an advantage
- Work to retain existing clients by delivering exceptional service, demonstrating the value of the agency's work, and building long-term relationships
Delivery and Operation excellence:
- To ensure quality output and suggest the right solutions to customers
- Ensure 100% utilization of resources - therefore driving efficiency
- 100% adherence to the quality standards
- Lower rework and wasted effort
- Plan workloads and work schedules
- Commitment to delivery timelines
Business Performance :
The Digital Account Director is responsible for ensuring that the BU delivers on revenue and margin commitments. This includes
- Tracking team performance
- Analyzing performance of BU, understanding core issues and suggesting programs to alleviate issues/roadblocks
- Driving value with quality of work and fulfilment of revenue and margin goals
- Highlighting roadblocks /issues with executive's in a regular and structured manner
- Actively participate in new business development by identifying upsell opportunities within existing accounts and contributing to pitches and proposal for new clients.
Team management:
- Be empathetic. Lead and manage the entire team within the business unit. Provide guidance, mentorship, and support to ensure the team is working effectively and efficiently
- Ensure good cross-functional collaboration
- Reward and recognize efforts of team members and plan for 'making work fun' and not another 'job'
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