CRM Analytics

About Loyalytics

Loyalytics is a fast-growing Analytics consulting and product organization based out of Bangalore. We work with large retail clients across the globe helping them monetize their data assets through our consulting assignments and product accelerators. We are a young dynamic team of 100+ analytics practitioners working on some of the most cutting-edge tools and technologies.

Who we are:

• Technical team: A team full of data scientists, data engineers and business analysts who work with 1M+ data points every day.
• Market Size: Massive multi-billion $ global market opportunity.
• Leadership: Combined experience of 40+ years of experience in the industry.
• Customers: Word-of-mouth and referral driven marketing to acquire customers like big retail brands in GCC regions like Lulu, GMG, among others (Strong product-market fit).
• What makes us stand apart: 10 years old bootstrapped and 100+ people company that is still hiring.

Role Summary

In this role you will drive and support customer analytics for HP's online store business across the APJ region. You will be responsible for campaign performance analytics and customer database intelligence initiatives. You will support automations and trigger programs with the required data capabilities for targeting and performance measurement. You will drive insights into customer behavior and key engagement metrics. With an objective of growing hp's engaged customer base, you will work closely with stakeholders within the International Customer Management team (platform, analytics, CRM leads) as well as local business partners, to drive data based marketing decisions across the markets in APJ

You will join the International Customer Management team responsible for customer strategy, base value, monetization and brand consideration. As part of Digital Direct organization, you will support strategic direct to customers transformation. You'll be welcomed to HP, an innovative US$50bi company that keeps reinventing itself and is #1 in most areas it plays.

Scope

Drive and support design and deployment new customer success and engagement metrics, initiatives and projects, partnering with both data and business stakeholders

Drive elevation of campaigns in the APJ region by enabling various targeting criteria, monitoring campaign performance, supporting test and learn as well driving improvements in platforms wrt data.

Develop a thorough understanding of business data and apply analysis/statistic technics to transform data into insights driving decision-making processes

Provide reporting capabilities to enable regional marketing/sales/CRM teams to monitor their performances

Measure and monitor strategic initiatives performances against KPIs. Provide forecasts of expected uplifts for prioritization

Required Experience:

• 4+ years relevant experience / flexible to fit the right candidate covering other key requirements
• Proficiency with SQL:

Knowledge of database design principles, query optimization, integrity checks

o Implement and maintain database code in the form of tables, stored procedures, scripts, queries. Develop SQL views to be leveraged by the reporting layers

• Experience in translating insights to business effectiveness and results
• Experience in performing campaign measurements and analyzing campaign data to identify trends, patterns, and opportunities for optimization.
• Expertise with data visualization and reporting, with hands on experience with Tableau or Power BI.
• Experience with campaign management and marketing automation platforms (preferably Salesforce Marketing Cloud).

About you:

• You are a strong advocate of customer data driven marketing and business
• You are comfortable getting your hands dirty with data and enjoy exploring various dimensions of a data led problem.
• You are comfortable with complexities, enjoy working with multiple stakeholders and have the confidence to clearly communicate and drive discussions.
• You are passionate to test and learn, improve, and drive improvements in customers experience
• You take accountability and feel motivated with opportunity to get things done.
• You value an international dynamic environment, relationship with diverse stakeholders, partners and multidisciplinary teams.

Work Mode: Hybrid