Junior Copywriter

3 days ago

Gurgaon, Haryana, India Loopie Full time ₹ 3,00,000 - ₹ 6,00,000 per year

Location

: Gurgaon (On-site)

Role

: Full-time 

Experience

: Freshers & 1 Year Experience Welcome

About Loopie:

Loopie is a playful, design-forward kids' mobility brand under Bundle o Joy. We make fun, functional ride-ons and walkers for toddlers that parents love and kids don't want to get off Backed by a strong product vision and quirky brand identity, we're building a new category in parenting products—where storytelling meets great design.

We're looking for a Copywriter who can bring this brand to life through words—someone who can turn product benefits into stories, ideas into reels, and bullet points into emotion.

Role Overview – Copywriter

You will work closely with our design, marketing, and growth teams to build brand stories across digital platforms, marketplaces, and social content.

Key Responsibilities:

  • Write creative, quirky, and clear product copy for Loopie's website, Amazon, Ajio, etc.
  • Script engaging content for Instagram Reels, brand videos, and ad campaigns
  • Draft emailers and newsletters that are informative, playful, and on-brand
  • Contribute to blogs and storytelling that resonate with new-age parents
  • Collaborate on campaign ideas, content hooks, and creative brainstorms

Tone of Voice:

Playful, warm, clever, imaginative – never robotic, never boring.

Who Should Apply

We're especially looking at freshers or up to 1 year of experience in content or creative fields who:

  • Are graduates in Design, English, Mass Communication, or Media
  • Have interned or worked on content for social media, D2C brands, college publications, or agencies
  • Are passionate about writing and can bring emotion, empathy, and wit to their work
  • Are curious about parenting and lifestyle brands, and love creating things people enjoy reading

Bonus Points if You:

  • Know the basics of SEO or ad copy A/B testing
  • Can think like a parent and write like a friend

What You'll Get

  • A young, creative workplace where ideas matter more than job titles
  • Exposure to how a brand is built across marketing, design, and product
  • Room to grow, experiment, and lead content ideas from day one

To Apply:

Send your resume + 1-2 writing samples (blogs, social captions, ads, or anything you're proud of) to

with the subject "Copywriter – Loopie".

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