Copywriter

5 days ago


Gurgaon, Haryana, India Probo Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview

  • Were looking for a Lead Copywriter who will own and define the voice of Probo across all touchpoints
  • From thumb-stopping performance ads and witty social posts to compelling push notifications and impactful brand films you will shape how India hears and feels Probo.
  • Youll work closely with the brand, growth, product, and design teams to craft high-converting, insight-led communication that inspires action, builds trust, and turns users into fans.

Key Responsibilities:

  • Lead Communication Strategy & Execution
  • Define and maintain Probos tone of voice across channels.
  • Translate marketing objectives into engaging narratives and action-driven content.
  • Ensure consistency in messaging across all customer touchpoints.
  • Creative Copywriting Across Formats
  • Social Media: Topical, meme-worthy, witty posts that drive engagement.
  • Performance Ads: Clear, persuasive, experiment-driven copy for banners, videos, L-bands, and more.
  • Brand Films & Campaigns: Long-format storytelling and conceptual copywriting for brand-building films.
  • Notifications & WhatsApp: Crisp, click-worthy copies for growth campaigns, CLM, and re-engagement flows.
  • Product & UX Copy: Collaborate with product teams to ensure microcopy (onboarding, tooltips, empty states) aligns with the brand voice.
  • Growth & Data-Driven Messaging
  • Work with the Growth & CLM teams to optimize messaging for CTR, conversion, and retention
  • A/B test variations to identify what hooks and converts best.
  • Collaboration & Mentorship
  • Work closely with designers, video editors, and motion graphic artists to bring stories to life.
  • Mentor junior writers, when hired, and help build a high-performing in-house content team.
  • What Were Looking For
  • 3-4 years of hands-on copywriting experience in fast-growing consumer tech, D2C brands, or creative agencies.
  • Strong portfolio with work across digital, video, growth marketing, and brand.
  • Excellent command over short-form and long-form writing in English (Hindi proficiency is a plus).
  • Deep understanding of digital trends, pop culture, and internet-first language.
  • Strong grasp of performance metrics understands how to write for CTRs, CVRs, and user activation.
  • Ability to work in a fast-paced, collaborative, and feedback-driven environment.

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