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Digital Marketing Specialist
2 weeks ago
The Digital Marketing Specialist will be responsible for developing and executing digital marketing strategies to drive traffic, engage potential customers, and promote brand awareness. The ideal candidate will have hands-on experience with online marketing tools and platforms, a keen eye for detail, and a strong understanding of the hospitality industry.
Key Responsibilities:
- Plan and execute digital marketing campaigns, including SEO/SEM, email marketing, social media, and online advertising.
- Manage and update the hotels website content, ensuring alignment with brand standards and promotional goals.
- Create engaging content for blogs, newsletters, and social media platforms (Instagram, Facebook, Twitter, LinkedIn).
- Monitor and analyze the performance of digital campaigns using tools like Google Analytics, Facebook Insights, and other relevant platforms.
- Coordinate with the creative and sales teams to ensure brand consistency and campaign effectiveness.
- Respond to online reviews and engage with guests on digital platforms to enhance the hotel's online reputation.
- Stay up-to-date with the latest trends and technologies in digital marketing and hospitality.
Requirements:
- Bachelor's degree in Marketing, Communications, Hospitality, or a related field.
- 1–3 years of experience in digital marketing, preferably in the hospitality or travel industry.
- Proficiency in digital tools such as Google Ads, Meta Ads Manager, Google Analytics, WordPress, and email marketing software.
- Strong understanding of SEO, SEM, and PPC campaigns.
- Excellent written and verbal communication skills.
- Creative mindset with an eye for detail and visual aesthetics.
- Ability to multitask and manage time effectively in a fast-paced environment.
