PPC Specialist

2 weeks ago

Bengaluru Delhi Mumbai NCR, India ALM Corp Full time ₹ 48,00,000 - ₹ 96,00,000 per year

A leading digital agency based out of Toronto; Canada is looking for a Paid Advertising expert to manage campaigns and monitor paid search budgets. In this role, you should be well-versed in principles of search engine marketing (SEM) including Google Adwords & Bing Ads. You should also be analytical and good with numbers.The successful candidate will have the opportunity to work with over 150+ clients in 20 different industry verticals and guide the account managers in delivering stellar growth for their accounts.

The position is remote and the successful candidate can be located anywhere in India. The compensation will be based on competitive local standards. Please DO NOT apply if you do not have experience managing campaigns in USA and Canada. Prior agency experience is a must. The work hours will be 9 am to 5 pm Toronto time ( 6 pm to 2 am India time approx)

Majority of our team members are remote and based out of different cities in India.

Roles and Responsibilities

Able to set up campaign from scratch

Communicate with International clients and provide an update

Weekly & Monthly reporting

Participate in forming effective paid search strategies

Oversee accounts on search/display platforms (e.g. Google Ad Words, Bing, Facebook)

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise copy for adverts & Ad Words.

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce the risk of click fraud

Keep abreast of PPC and SEM trends

Desired Candidate Profile

Proven experience as a PPC Manager

Must have experience of handling International clients

Digital Agency experience would be an added advantage

Experience in data analysis and reporting.

Familiarity with multiple platforms (e.g. Ad Words, Facebook, Bing) is preferred.

Working knowledge of analytics tools (e.g. Google Analytics)

Understanding of HTML and XML is a plus.

Experience in proposal making for prospects

Proficient in MS Office (particularly Excel)

Excellent communication skills.

Location: Chennai, Hyderabad, Kolkata, Pune, Ahmedabad

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