Head of Marketing

Job description

About SingX

SingX is an established Payment Services company, headquartered in Singapore. Founded by

a group of ex-bankers, SingX is changing the way cross border payments are made. We

began operations 8 years ago. SingX has been the recipient of multiple industry awards,

including the MAS (Monetary Authority of Singapore) Fintech award in 2017 and is ranked

amongst the top 5 cross border payment providers in Singapore.

We have live operations in 3 major financial centres (Singapore, Hong Kong and Australia)

and provide Multi Currency Accounts which can be used to "collect, hold, convert and pay"

efficiently. "Collect" or receive money from buyers. "Hold" funds. "Convert" from one

currency to another. "Pay" suppliers or employees. We specialize in making cross-border

payments and make payments to over 180 countries.

Our Core Value Proposition is Cheaper, Faster, More Convenient payments. We offer 100%

Digital Solutions delivered off a world class technology platform. Our service offering

includes:

1.Consumer Solutions

2.Business Solutions

3.Solutions for banks and payment intermediaries

4.Trade and Supply Chain solutions

The Senior Management team has rich experience with International Banks and has deep

expertise in governance, banking, and payments. We operate to the principles of Trust and

Integrity. We take our governance and compliance obligations seriously. The only business

that we take on, is business which we understand.

We "create" customers by offering them guaranteed savings and "keep" customers by

offering them an unparalleled experience. We have a loyal employee base with very little or

no attrition.

About the Role

As Head of Marketing, you will be responsible for driving customer acquisition and

engagement strategies for both our C2C (Consumer to Consumer) and B2B (Business to

Business) segments. You will play a crucial role in expanding our customer base, improving

customer engagement and ultimately driving sustainable growth for the company. This role requires a strategic thinker with a strong analytical background and hands-on experience in

digital marketing.

Key Responsibilities:

• Plan, execute and optimize marketing campaigns and initiatives to acquire Individuals

and businesses in multiple geographies with the ability to ramp up volumes at a low

cost per acquisition.

• Lead digital marketing campaigns, including SEM, SEO, social media, email marketing,

referral programs and content marketing to attract and retain customers.

• Utilize data-driven approaches to analyse market trends, customer behaviours, and

campaign performance to optimize marketing efforts.

• Increase organic acquisitions through a focused SEO strategy, maximizing keyword

research, on-page, off-page optimization, and lower bounce rates.

• Drive efficiency on all paid acquisition channels by tracking both cost per acquisition

and downstream behaviour such as revenue, margin, to ensure that the lifetime

value of customers acquired offers a significant return on the Acquisition Dollar

invested.

• Implement and manage A/B testing, conversion rate optimization (CRO), and other

growth hacking techniques to improve marketing performance.

• Create and manage customer segmentation strategies to deliver personalized

marketing messages and improve customer lifecycle management.

• Design, build and maintain our social media presence and affiliate marketing efforts.

• Monitor and report on key performance metrics (KPIs), providing actionable insights

and recommendations to senior management.

• Collaborate with internal teams to create landing pages and optimize user

experience.

• Utilize strong analytical ability to evaluate end-to-end customer experience across

multiple channels and customer touch points

• Develop all the marketing collaterals in-house or with the assistance of freelance

platforms.

Job Requirements:

• Bachelor's degree in marketing, Business, or a related field. An MBA from a premier

institution is preferred

• 5-10 years of experience in digital marketing, preferably within the banking industry.

• Proven track record of successfully driving customer acquisition and engagement

campaigns.

• Strong understanding of digital marketing channels and tools, including Google

Analytics, Google Ads, Facebook/Meta, LinkedIn, Programmatic and similar

platforms.

• Excellent analytical skills with the ability to interpret data, generate insights, and

make data-driven decisions.

• Experience with A/B testing, CRO, and other growth hacking methodologies.

· Excellent communication and interpersonal skills, with the ability to work effectively in a

team-oriented environment.

• Knowledge of fintech trends, regulations, and market dynamics is highly desirable.

· Up to date with the latest trends and best practices in online marketing.

Interested candidates can email me on