General Manager- Retail Fundraising

1 week ago

Delhi Mumbai NCR, India Careerist Management Consultants Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Title: General Manager- Retail Fundraising

Location: New Delhi, India

Job Location: Delhi

Travel Requirement: 40% (The candidate must be open to travel

Job Summary

The General Manager is responsible for leading the organizations individual and retail donor strategy. This includes developing and executing large-scale donor acquisition and retention

campaigns, building a robust donor base, ensuring impactful donor engagement, and managing a team to meet ambitious fundraising targets.

Key Responsibilities:

  1. Strategic Planning & Leadership

  2. Develop and execute an integrated multi-channel individual fundraising strategy.

  3. Set annual targets and strategic priorities for the retail vertical in line with organizational goals.

  4. Build and grow high-performance teams across campaign management, donor servicing, digital fundraising, and field outreach.

  5. Donor Acquisition & Campaign Management

  6. Conceptualize and lead nationwide fundraising campaigns (online and offline) to acquire new donors.

  7. Partner with external agencies, digital platforms, and corporates for cause-related marketing and fundraising initiatives.
  8. Optimize donor conversion funnels through A/B testing, segmentation, and performance tracking.

3. Donor Retention & Experience

  • Oversee donor stewardship programs to increase lifetime value and ensure consistent engagement.
  • Implement donor journeys, including thank-you notes, impact reports, and personalized

communication.

  • Use data analytics and CRM tools to measure donor satisfaction and improve retention rates.

4. Events & Community Fundraising

  • Lead the planning and execution of flagship fundraising events and awareness campaigns (e.g., Giving
  • Tuesday, Cancer Awareness Month).
  • Engage with schools, RWAs, and alumni networks to build grassroots donor networks.
  • Facilitate volunteer-led fundraising and peer-to-peer initiatives.

5. Team Management & Capacity Building

  • Manage a growing team of fundraising professionals, interns, and volunteers.
  • Conduct regular training, performance reviews, and mentorship.
  • Foster a culture of creativity, accountability, and results within the team.

6. Reporting & Compliance

  • Monitor and report campaign performance and donor metrics to the CRMCO and Board.
  • Ensure compliance with legal, ethical, and internal guidelines for fundraising and communication.
  • Maintain up-to-date donor records and ensure data protection.

Fund-Raising Sources to Focus On:

  • Individual Donors
  • Online Campaigns
  • Events and Community-Based Campaigns
  • Alumni and Cause-Based Groups

Required Qualifications and Experience

  • Minimum 10 years of experience in fundraising, marketing, or sales with at least 3 years in a senior leadership role in the social or corporate sector.
  • Proven track record of raising funds from individual donors or consumer segments.
  • Strong leadership, team management, and project execution skills.
  • Excellent communication, storytelling, and presentation abilities.

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