General Manager-Fundraising

4 days ago

Delhi NCR, India Careerist Management Consultants Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Title: General Manager- Retail Fundraising

Location: New Delhi, India

Job Location: Delhi

Travel Requirement: 40% (The candidate must be open to travel

5.5 Days Working(3rd Sat off)

Job Summary

The General Manager is responsible for leading the organizations individual and retail donor strategy. This includes developing and executing large-scale donor acquisition and retention

campaigns, building a robust donor base, ensuring impactful donor engagement, and managing a team to meet ambitious fundraising targets.

Key Responsibilities:

  1. Strategic Planning & Leadership

  2. Develop and execute an integrated multi-channel individual fundraising strategy.

  3. Set annual targets and strategic priorities for the retail vertical in line with organizational goals.

  4. Build and grow high-performance teams across campaign management, donor servicing, digital fundraising, and field outreach.

  5. Donor Acquisition & Campaign Management

  6. Conceptualize and lead nationwide fundraising campaigns (online and offline) to acquire new donors.

  7. Partner with external agencies, digital platforms, and corporates for cause-related marketing and fundraising initiatives.
  8. Optimize donor conversion funnels through A/B testing, segmentation, and performance tracking.

3. Donor Retention & Experience

  • Oversee donor stewardship programs to increase lifetime value and ensure consistent engagement.
  • Implement donor journeys, including thank-you notes, impact reports, and personalized

communication.

  • Use data analytics and CRM tools to measure donor satisfaction and improve retention rates.

4. Events & Community Fundraising

  • Lead the planning and execution of flagship fundraising events and awareness campaigns (e.g., Giving
  • Tuesday, Cancer Awareness Month).
  • Engage with schools, RWAs, and alumni networks to build grassroots donor networks.
  • Facilitate volunteer-led fundraising and peer-to-peer initiatives.

5. Team Management & Capacity Building

  • Manage a growing team of fundraising professionals, interns, and volunteers.
  • Conduct regular training, performance reviews, and mentorship.
  • Foster a culture of creativity, accountability, and results within the team.

6. Reporting & Compliance

  • Monitor and report campaign performance and donor metrics to the CRMCO and Board.
  • Ensure compliance with legal, ethical, and internal guidelines for fundraising and communication.
  • Maintain up-to-date donor records and ensure data protection.

Fund-Raising Sources to Focus On:

  • Individual Donors
  • Online Campaigns
  • Events and Community-Based Campaigns
  • Alumni and Cause-Based Groups

Required Qualifications and Experience

  • Minimum 10 years of experience in fundraising, marketing, or sales with at least 3 years in a senior leadership role in the social or corporate sector.
  • Proven track record of raising funds from individual donors or consumer segments.
  • Strong leadership, team management, and project execution skills.
  • Excellent communication, storytelling, and presentation abilities.

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