
Junior Copywriter
1 week ago
Role Overview:
We are looking for a passionate and creative Junior Copywriter who lives and breathes sports.
You'll be responsible for crafting compelling copy across multiple touchpoints - from social
media and digital ads to campaign slogans and branded content - that speaks to fans, fuels
conversations, and drives brand resonance.
Key Responsibilities:
• Write high-quality, engaging, and brand-aligned copy for sports campaigns across digital,
social, and on-ground platforms
• Develop taglines, captions, scripts, and storytelling concepts for major tournaments and
team promotions
• Collaborate with designers, strategists, and account managers to bring sports campaigns
to life
• Tailor messaging for different sports audiences, ensuring tone and voice match brand
guidelines
• Stay on top of sports trends, pop culture moments, and viral conversations to tap into
real-time content
• Craft copy for athlete-led content, matchday coverage, fan engagement posts, and
branded partnerships
• Proofread and edit content to ensure clarity, accuracy, and consistency
Requirements:
• 2–5 years of copywriting experience, preferably in sports, digital marketing, or advertising
• Strong portfolio showcasing creative work in the sports or lifestyle space
• A deep understanding of cricket, football, and other mainstream Indian sports
• Excellent writing, editing, and communication skills
• Ability to work in a fast-paced, high-volume environment with tight deadlines
• A sports fan who understands fan culture, fandom behavior, and brand voice nuances
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