Senior Executive Content Writer

10 hours ago

Gurgaon, Haryana, India Great Learning Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Job Description

We are looking for a detail-oriented and research-driven copywriter to craft compelling content for our domestic and global audiences. This role requires expertise in writing and editing program brochures, career guides, one-pagers, mailers, and other in-depth marketing assets while ensuring clarity, accuracy, and brand consistency.

Key Responsibilities:

  • Develop comprehensive long-form content assets such as brochures, career guides, curriculum guides, project reports, and more to support program marketing and learner engagement.
  • Edit and proofread all marketing materials to ensure clarity, consistency, grammatical accuracy, and adherence to brand tone.
  • Maintain and manage a structured content calendar to ensure timely delivery and updates of all long-form assets.
  • Review content created by junior writers, providing constructive feedback and mentorship to improve content quality and team capabilities.
  • Collaborate with cross-functional teams, including designers, internal stakeholders, and marketing teams, to develop new content and update existing materials based on evolving requirements.
  • Conduct in-depth secondary research to generate insightful and informative content on emerging technologies, industry trends, and the evolving edtech landscape.
  • Work on data-driven research reports by filtering, analyzing, and presenting information in a clear and structured format.
  • Write high-performing ad copy and blog articles aimed at promoting programs across digital channels and driving lead generation.
  • Analyze and collect performance data to develop impactful marketing assets.

Qualifications

What We're Looking For:

  • Strong research skills with the ability to distill complex topics into clear, compelling narratives.
  • Exceptional editing and proofreading skills, with keen attention to detail.
  • Experience in writing long-form content, preferably in edtech or related industries.
  • A solid grasp of marketing and brand storytelling for a US audience.
  • Proficiency in maintaining brand voice and consistency across all platforms.
  • Ability to liaise with multiple stakeholders and work collaboratively.
  • A structured and organized approach to content planning and execution.

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