Performance Marketing Manager

Performance Marketing Manager (Paid Media + Influencer) Remote

Company:

Reports to: Head of Performance Marketing

Location: Remote (work comfortably across US/UK/Canada/UAE campaigns; collaborate asynchronously; occasional UAE time overlap)

Why this role exists

Miivo guides you to understand what's really happening in your business and what to do next. We deliver actionable insights to help grow your business and achieve your financial goals.It gives SME leaders clear financial answers, roadmap and much more with AI insights, industry benchmarking with an AI assistant that thinks like a founder.

Were scaling acquisition across paid media and selective creator partnerships. Youll be the handson driver of profitable growth: building, launching, and optimizing highvelocity experiments across Google, LinkedIn, and Meta, while piloting influencer collaborations in the UAE, UK, US, and India.

North star (first 6090 days): Maximize free signups with airtight tracking and relentless creative testing.

What youll own (primary secondary)

• Creator/Influencer program (primary): Source, vet, and onboard microcreators/operators in UAE, UK, US, India for Miivo and client brands. Own outreach, negotiations, briefs, usage rights, timelines, and payouts.
• Client campaign ops: Turn SOW/briefs into shipped work: mapping ICPs, building creator shortlists, coordinating approvals, and keeping brand/legal/compliance tidy per client. Maintain SLA dates and comms cadence.
• UGC production & repurposing: Convert creator outputs into statics, carousels, short videos; prepare allowlisted/whitelisted variants; enforce #ad/paid partnership disclosures (per region).
• Measurement & tracking: Create link/UTM kits per creator/client; wire up GA4, platform pixels, clean naming; maintain an outcomes dashboard (reach, CTR/CVR, CPA/CPL, costperview, creator ROI).
• Paid amplification (secondary): Launch/optimize allowlisted and brand campaigns on Meta/LinkedIn/Google in US/UK/Canada/UAE; apply guardrails, negatives, and creative refresh. Manage client brand accounts as needed.
• Funnel & LP iteration: Partner with CMO to brief /healthscore, /benchmark, /whatsappdemo; run simple A/Bs; close the loop to WhatsApp community.
• Weekly reporting: Cost CTR/CVR CPA/CPL creator ROI per brand; clear next tests.

Day30 / Day60 / Day90 outcomes

By Day 30

• Creator pipeline live (30 prospects/region) across UAE/UK/US/India; 58 creators vetted/briefed.
• GA4 + pixels + UTMs verified for Miivo and first client; disclosure checklist signed.
• First UGC set delivered; 1 allowlisted Meta ad flighted with creator handle (Miivo or client).

By Day 60

• 10 creators live across Miivo + clients; allowlisting/whitelisting running on Meta/LinkedIn.
• 20 active creative variants (UGC + brand statics) across brands.
• CPA/CPL within 2030% of target on at least one channel/region per brand.

By Day 90

• Engine v1: outreach brief publish amplify report (weekly) across Miivo + 23 client accounts.
• Multiregion coverage with stable CPA/CPL target on 2+ channels or cohorts.
• Portfolio dashboard with cost CTR/CVR CPA/CPL creator ROI; renewal recommendations.

Responsibilities (weekly cadence)

• Launch/iterate paid campaigns; maintain negatives, placements, and audience hygiene.
• Build briefs/storyboards for statics, carousels, and short video; coordinate edits.
• Run ClicktoWhatsApp and remarketing loops; ensure CRM tags and consent.
• Own quality gates: tracking parity (platform vs GA4), speed, and LP instrumentation.
• Source & manage creators across UAE/UK/US/India; ensure proper disclosures and usage rights; handle allowlisting for paid amplification.
• Produce concise weekly reports: what we tried, what worked, what's next.

Musthave experience

• 1–4 years in performance marketing with direct, handson spend on Google, LinkedIn, and Meta.
• Demonstrated success launching in US/UK/Canada/UAE (targeting, compliance nuances, currency/budget pacing).
• Strong analytics: GA4, GTM (ideally serverside), Meta CAPI, Enhanced Conversions, LinkedIn Insight Tag; Looker Studio or similar.
• Creative operator: can brief, crop, and iterate statics/shorts; comfort with Canva/Adobe/Figma.
• Funnel thinking: LP testing, offers, and UTM discipline.

Nicetohave exposure

• Influencer/creator marketing in UAE, UK, US, and India (microcreators, B2B operators, finance creators).
• Allowlisting/whitelisting workflows; creator usage rights; disclosure standards (#ad/paid partnership).
• Light SQL or spreadsheet wizardry; MMMlite or incrementality basics.
• Automation familiarity (Zapier/n8n), and WhatsApp/Telegram community mechanics.

Skills & traits we value

• Handson: you enjoy Ads Manager more than slides.
• Firstprinciples tester: form crisp hypotheses; design clean tests; make the next call quickly.
• Creative judgment: strong hook sense; you can spot (and cut) lowsignal work.
• Operational rigor: if it's not tagged, it didn't happen.
• Clear communication: short updates, crisp dashboards, grounded insights.
• Global empathy: comfortable tailoring for US/UK/Canada/UAE audiences.

What you'll use here

Google Ads
• LinkedIn Campaign Manager
• Meta Ads Manager
• GA4
• GTM (SS preferred)
• Meta CAPI
• LinkedIn Insight Tag
• Google Enhanced Conversions
• Looker Studio/Sheets
• Notion
• Canva/Figma
• Dripify
• (nice: n8n, BigQuery)

Success metrics (initial)

• CPA (free signup) at/under target by Day 90 on 2+ channels/regions.
• Creative testing velocity: 8–10 meaningful variants/week.
• Tracking quality: 10% variance platform vs GA4 on primary events.
• Creator pilots: 2 collaborations live with clear ROI readouts.
• Contribution to WhatsApp community growth and engagement.