Marketing Specialist

Marketing Specialist - Business Marketing

What I'll be doing – your accountabilities

• Plan focused 1:1 ABM and cluster campaigns and marketing activities working closely with Marketing, Sales, Propositions and Commercial teams to drive revenue.

• Design & execute 1:1 ABM, 1: few cluster, and broad-based marketing initiatives to support pipeline requirements for your account portfolio.

• Focus on the buyer's journey and deploy the right programmatic campaigns based on an understanding of the segmentations of accounts within your account portfolio and the right personas to engage in those campaigns.

• Develop and execute marketing strategies that drive growth and revenue.

• Work closely with sales and proposition teams to understand customer needs and create targeted campaigns.

• Analyze data to determine campaign efficiency

• Ensure creative marketing materials undergo regular review and adhere to brand guidelines

• Develop and communicate marketing plans, campaign results and project recommendations to senior stakeholders

• Analyze marketing data, campaign results, conversion rates, traffic etc. to help shape marketing strategies

Skills required for the job

• Ability to plan marketing programs and assess impact on business growth via measurable KPIs

• Skilled in analysing available Insights for the role and researching any additional requirements through secondary research.

• Knowledge of marketing automation platforms and CRM tools- SalesForce, Eloqua and Marketo

• Analytical and numerical skills to analyse, design & develop customer data sets.

• Story-telling with data: strong skills in building the case for change, drawing on data and analytical techniques where appropriate, and communicating this to business audiences to find creative solutions.

• Proficient in using data to inform marketing decisions and capable of executing complex campaigns across multiple channels.

• Should also be adept at managing budgets, vendor and agency management.

• Excellent presentation skills with a strong emphasis on attention to detail

Experience you would be expected to have

Qualifications:

• Strong understanding of B2B and integrated marketing strategies

• Understanding of customer journey mapping

• Typically a degree and post graduate qualification in a related subject, e.g. Business, marketing, economics, statistics, analytics, etc.

Experience:

• Significant and diverse experience in B2B marketing.

• Should have worked with people from other business locations or functions.

• Strategic thinking and planning to navigate the complexities in campaigns

The skills you'll need Agency ManagementMarketing StrategyStakeholder ManagementCampaign StrategyCampaign DevelopmentData AnalysisCampaigningKPI/Metric MonitoringDigital MarketingBrand StrategyCustomer SegmentationCampaign OptimisationProject/Programme ManagementAccount Based MarketingDecision MakingGrowth MindsetInclusive Leadership Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

About us

BT Group was the world's first telco and our heritage in the sector is unrivalled. As home to several of the UK's most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK's largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK's best telco, reimagining the customer experience and relationship with one of this country's biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you're a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ , neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.

Experience LevelMid Level

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