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Social Media Executive
2 weeks ago
Social Media Executive
Key Responsibilities:
Social Media Management (Organic)
- Plan and execute a monthly content calendar for Instagram, LinkedIn, Facebook, Twitter, and YouTube.
- Create engaging posts, reels, and stories in collaboration with the design team.
- Manage community engagement reply to comments, DMs, and build brand advocacy.
- Monitor organic growth metrics (followers, engagement rate, reach) and optimize.
Performance Marketing (Paid)
- Plan, launch, and optimize Meta & Google Ads for lead generation, signups, and product sales.
- Conduct A/B testing for creatives, targeting, and ad copy.
- Track and report CPA, ROAS, CTR, and conversion rates.
- Collaborate with product & sales teams to align campaigns with revenue goals.
Analytics & Reporting
- Use tools like Google Analytics, Meta Business Suite, and Excel to track KPIs.
- Prepare weekly & monthly performance reports.
- Recommend data-backed improvements to campaigns.
Requirements:
- 2- 5 years in social media management and/or performance marketing.
- Proven results in growing accounts & running profitable ad campaigns.
- Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Ads.
- Strong copywriting skills & basic design sense (Canva/Photoshop).
- Comfortable with analytics & performance metrics.