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Social Media Executive

2 weeks ago


Chennai, Tamil Nadu, India ti Steps Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Social Media Executive

Key Responsibilities:

Social Media Management (Organic)

  • Plan and execute a monthly content calendar for Instagram, LinkedIn, Facebook, Twitter, and YouTube.
  • Create engaging posts, reels, and stories in collaboration with the design team.
  • Manage community engagement reply to comments, DMs, and build brand advocacy.
  • Monitor organic growth metrics (followers, engagement rate, reach) and optimize.

Performance Marketing (Paid)

  • Plan, launch, and optimize Meta & Google Ads for lead generation, signups, and product sales.
  • Conduct A/B testing for creatives, targeting, and ad copy.
  • Track and report CPA, ROAS, CTR, and conversion rates.
  • Collaborate with product & sales teams to align campaigns with revenue goals.

Analytics & Reporting

  • Use tools like Google Analytics, Meta Business Suite, and Excel to track KPIs.
  • Prepare weekly & monthly performance reports.
  • Recommend data-backed improvements to campaigns.

Requirements:

  • 2- 5 years in social media management and/or performance marketing.
  • Proven results in growing accounts & running profitable ad campaigns.
  • Hands-on experience with Meta Ads Manager, Google Ads, and LinkedIn Ads.
  • Strong copywriting skills & basic design sense (Canva/Photoshop).
  • Comfortable with analytics & performance metrics.