Performance / Assistant Direction Intern
2 weeks ago
Performance / Assistant Direction Intern
What You'll Do
You'll work at the intersection of research, creativity, production, and performance marketing, learning the full journey of how ads scale.1. Research ads across D2C, lifestyle, baby care, kids, and other consumer brands.
2. Analyse hooks, trends, formats, offers, captions, and competitor strategies.
3. Study audience behaviour by reviewing comments, engagement patterns, and creative styles.
4. Collaborate to ideate and write ad concepts and scripts based on insights and performance goals.
5. Assist in shoots and creative execution as an Assistant Director — helping with briefs, production, and on-ground coordination.
6. Support the edit pipeline by breaking down creatives, organising footage, and aligning with editors.
7. Learn key performance metrics like hook rate, CTR, conversion rate, ROAS, retention, etc.
8. Participate in the full-cycle ad journey:
idea → script → shoot → edit → launch → analysis → scaling.Who We're Looking For
A mix of creativity, curiosity, and analytical thinking.
* Freshers welcome
* Students/Graduates from Mass Media, Film, Marketing, Journalism, Business, Communication, or Creative Writing
* Prior experience in marketing or scriptwriting is a bonus
* People obsessed with ads, storytelling, trends, or consumer psychology
* Someone who pauses ads to study them
* Strong with basic spreadsheets, KPI tracking, and reporting
* Proactive, fast learner, and solution-oriented
* Excited to learn how ads are made, why they work, and how they scale
* Comfortable in fast-paced production environmentsWhat You'll Get
* A holistic understanding of why ads work, with real numbers and real performance outcomes
* Hands-on experience assisting producers and directors on high-quality performance ads
* Mentorship from a professional production and creative team
* Opportunity to eventually lead your own sets if you perform well
* Experience in selling products through digital storytelling
* A portfolio of scripts, videos, and campaigns you helped bring to life
Job Type: Internship
Contract length: 4 months
Pay: ₹5, ₹10,000.00 per month
Benefits:
- Work from home
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