Marketing Generalist

2 days ago

Mumbai, Maharashtra, India Travelxp Full time ₹ 3,60,000 - ₹ 4,32,000 per year

Role : Marketing Generalist

Department : Marketing

Location : Mumbai, Oshiwara

CTC : 3.6 lpa - 4.2 lpa

Experience : 6 months - 1 year

Role Overview :

As a Marketing Generalist, you will support day-to-day marketing activities ranging from campaign execution and content ideation to copywriting and tool management. You'll assist in the planning and implementation of campaigns, manage content assets, and collaborate across departments to ensure cohesive brand messaging.

Key Roles and Responsibilities :

  • Assist in the planning, execution, and monitoring of multi-platform marketing campaigns.
  • Create and proofread copy for basic marketing materials such as social media posts, emailers, and promotional content.
  • Conduct market and competitor research to support strategy development and benchmarking.
  • Work with design and video teams to manage creatives and assets for campaigns.
  • Use basic design tools (e.g., Canva, Figma) to create or edit visuals when needed.
  • Leverage basic AI tools (e.g., ChatGPT, Grammarly, or others) to support content, ideation, and productivity.
  • Support social media content planning and basic community management.
  • Track campaign performance using analytics tools (e.g., Meta Insights, Google Analytics).
  • Help manage marketing calendars, timelines, and documentation.
  • Coordinate with internal teams and vendors for campaign execution and reporting.

Qualifications :

  • Bachelor's degree in Marketing, Mass Communication, Business, or a related field.
  • 1–2 years of experience in a marketing or content-related role (internships included).
  • Understanding of digital platforms, marketing funnels, and campaign structures.
  • Basic knowledge of advertising and media platforms (Meta, Google Ads, etc.) is a plus.
  • Familiarity with design and productivity tools like Canva, Trello, Notion, Figma, or similar.
  • Ability to reference and adapt global trends and industry insights into relevant strategies.
  • Basic understanding of AI tools and how to integrate them into marketing workflows.
  • Strong written and verbal communication skills.
  • Creative thinking, curiosity, and a passion for storytelling, branding, and marketing.

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