Principal User Experience Strategist
2 days ago
Primary Responsibilities:
- Develop and execute UX strategies for web, mobile, and emerging digital channels.
- Align UX initiatives with business goals, customer needs, and regulatory requirements.
- Manage, coach, and mentor a variety of UX designers and Principals, researchers, and content strategists.
- Promote, expand and encourage a collaborative, inclusive, and feedback-driven design culture.
- Oversee the creation of user flows, wireframes, prototypes, and high-fidelity designs to promote quality and adherence to Citizens UX design process.
- Ensure consistency, quality, accessibility, and usability across digital touchpoints.
- Coach designers on how to translate UX research insights into actionable design improvements and product enhancements as part of a data-informed decision-making process.
- Work closely with Product, Engineering, Marketing, and Compliance teams to create and deliver cohesive experiences.
- Facilitate and lead conversations and workshops with cross-functional teams to achieve alignment on UX approaches and recommendations.
- Maintain design systems and accessibility standards (WCAG, ADA).
- Ensure UX compliance with banking regulations and internal policies.
Required Skills and Experience:
- Customer Empathy – Ability to understand and advocate for user needs across diverse customer segments.
- Clear Communication – Skilled at presenting ideas and design rationale to technical and non-technical audiences with a bias towards overcommunicating.
- Collaboration – Strong interpersonal skills to build trust and alignment within and across teams.
- Problem Solving – Creative and growth mindset with a practical approach to solving design and usability challenges.
- Adaptability – Comfortable working in a fast-paced, evolving digital environment.
- Team Development – Committed to identifying, coaching, and developing UX talent.
Professional Qualifications:
- 15+ years of experience in UX design, with at least 5 years in a leadership role.
- Demonstrated success in designing and optimizing digital experiences, preferably in financial services.
- Strong portfolio showcasing digital UX strategy and execution.
- Proficiency in design and prototyping tools (e.g., Figma, Sketch, Adobe XD).
- Experience with user research, usability testing, and accessibility standards.
- Bachelor's or Master's degree in HFID, HCI, Psychology, or related field in Regular.
Preferred Qualifications:
- Experience working in large design teams or matrixed organizations.
- Familiarity with omnichannel banking platforms, fintech integrations and core banking systems.
- Certification in UX, Design Thinking, or Agile methodologies.
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