Sr. Digital Marketing Manager

3 days ago

Kozhikode, Kerala, India Meckavo Sports & Infra Pvt Ltd Full time ₹ 3,60,000 - ₹ 5,40,000 per year

RESPONSIBILITIES:

1. Campaign Management & Advertising Proficiency:

  • Plan, execute, and monitor Google Ads campaigns (Search, Display, Video, Performance Max).
  • Manage Facebook/Instagram Ads campaigns including audience targeting, ad creatives, A/B testing, and budget optimization.
  • Track and analyse campaign KPIs such as CTR, CPC, conversions, ROAS, and engagement rates.
  • Create detailed performance reports and provide recommendations for higher ROI.
  • Coordinate with content and creative teams to ensure campaigns align with brand objectives.
  • Implement remarketing strategies and conversion tracking across platforms.
  • Stay updated with platform changes, trends, and best practices for paid advertising.

2. Social Media & Content Management:

  • Manage company's main and regional social media pages.
  • Plan and schedule posts, campaigns, and promotional activities.
  • Upload, optimize, and manage YouTube video content.
  • Collaborate with designers and content writers for creatives, blogs, and social updates.
  • Maintain brand voice and consistency across platforms.

3. SEO & Website Coordination:

  • Implement on-page SEO best practices (meta tags, keywords, internal linking, site performance).
  • Track website performance through Google Search Console and Analytics.
  • Coordinate website integrations, technical fixes, and blog uploads.
  • Ensure digital campaigns integrate seamlessly with website landing pages

4. Team & Intern Management:

  • Assign and monitor tasks to interns including GMB updates, blog uploads, Libromi chats, and daily reporting.
  • Provide guidance, feedback, and ensure timely task completion.
  • Digital Platforms & Tools
  • Manage and update multiple Google My Business listings.
  • Utilize Google Analytics for traffic, audience, and conversion insights.

REQUIREMENTS:

  • Strong expertise in Google Ads (Search, Display, Video, Performance Max) and Meta Ads (Facebook/Instagram).
  • Ability to optimize campaigns for lead generation, brand awareness, and conversions.
  • Proficiency in SEO, Google Analytics, Google Search Console, and GMB management.
  • Social media management experience across multiple regions and platforms.
  • Excellent analytical skills to interpret campaign data and prepare actionable reports.
  • Strong coordination, multitasking, and communication abilities.
  • 3-5 Years of experience in the same role
  • Good communication skills in english.
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.

Job Type: Full-time

Pay: ₹20, ₹45,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance

Education:

  • Bachelor's (Preferred)

Experience:

  • Sr. Digital marketing manager: 1 year (Preferred)

Work Location: In person

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