Seo Specialist

11 hours ago

Mumbai, Maharashtra, India Hobberman Consulting Llp Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Job Title: SEO Specialist

Location: Remote

Experience: 8+ Years

Department: Marketing

Role Overview

We are seeking an experienced and data-driven SEO Specialist to lead our global SEO strategy across multiple practice areas. The ideal candidate will be responsible for driving organic growth, improving keyword rankings, optimizing web content, and leading the SEO roadmap aligned with the companys marketing and business objectives.

Key Responsibilities

  • Strategy & Execution:

    Develop, implement, and manage comprehensive SEO strategies combining technical, on-page, and off-page optimization to drive qualified organic traffic and conversions.
  • Keyword & Content Strategy:

    Perform keyword research, content gap analysis, and search intent mapping to guide high-impact content creation and optimization.
  • Technical SEO:

    Conduct regular SEO audits to identify and resolve issues related to crawling, indexing, and site architecture; collaborate with developers to ensure optimal website performance.
  • On-Page Optimization:

    Manage optimization of titles, meta tags, headers, internal linking, and image attributes to improve visibility and CTR. Proven experience in backlink strategy, link-building campaigns, and off-page optimization.
  • Content Optimization for AI & SERP Features:

    Design and execute strategies for AI-driven search algorithms and SERP enhancements including Featured Snippets, AI Overviews, FAQs, and People Also Ask results.
  • Analytics & Reporting:

    Leverage analytics tools (GA4, GSC, Microsoft Clarity, etc.) to measure performance, monitor keyword trends, and generate actionable insights for continuous improvement.
  • Competitor & Market Analysis:

    Conduct ongoing competitor benchmarking to identify new ranking opportunities and content trends.
  • Cross-Functional Collaboration:

    Partner with web development, design, and content teams to ensure SEO best practices are implemented across all digital assets.
  • Leadership & Mentorship:

    Guide and mentor SEO Analysts, fostering a culture of analytical thinking, innovation, and measurable growth.

Required Skills & Expertise

  • Strong understanding of web technologies, HTML/CSS, and site performance optimization.
  • Advanced knowledge of SEO tools such as SEMrush, Ahrefs, Screaming Frog, and All in One SEO.
  • Proven experience in backlink strategy, link-building campaigns, and off-page optimization.
  • Proficiency in Google Analytics, Google Search Console, and other analytics platforms.
  • Hands-on experience with AI-powered SEO tools and automation platforms.
  • Solid understanding of evolving search engine algorithms and SEO industry trends.
  • Strong analytical, problem-solving, and communication skills.
  • Ability to work cross-functionally with marketing, tech, and design teams.

Qualifications

  • Bachelors or Masters degree in Marketing, Computer Science, Information Technology, or a related field.
  • Minimum 8 years of progressive experience in SEO strategy, execution, and team management.
  • Proven track record of improving organic visibility and driving measurable business results.
  • Passion for continuous learning, innovation, and data-driven growth.

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