Product Marketing Specialist

Job Title: Product Marketing Lending

Experience: 10+ years

Industry Requirement: Fintech / Global Bank / Lending Experience (Mandatory)

Role Overview

We are seeking a seasoned Product Marketing leader to drive strategic marketing initiatives for our Lending business. This role demands deep expertise in the fintech or banking industry with a strong focus on Lending products across B2B and enterprise segments. The ideal candidate will have a proven track record in developing go-to-market strategies, executing integrated campaigns, driving demand generation, and enabling sales through compelling product narratives and positioning.

This leadership role requires a sharp understanding of lending ecosystems, customer behavior, and competitive dynamics. You will collaborate closely with cross-functional teams including product, sales, and executive leadership to ensure our Lending offerings are positioned effectively in global markets and deliver measurable business impact.

Key Responsibilities

• Lead marketing strategy and execution for the Lending product portfolio, aligned with business and revenue goals.
• Develop differentiated messaging and positioning based on market insights and customer segmentation.
• Create and implement global and regional go-to-market plans that resonate with target audiences.
• Build and manage integrated marketing campaigns focused on brand positioning, customer acquisition, and engagement.
• Monitor market trends and competitor activity to refine strategy and stay ahead of industry shifts.
• Design and execute demand generation programs to drive high-quality leads across target segments.
• Build marketing assets including brochures, use cases, pitch decks, and competitive battle cards.
• Partner with sales and pre-sales teams to support deal acceleration through tailored content and messaging.
• Track, analyze, and optimize marketing performance using KPIs to ensure high ROI and effective lead conversion.
• Drive content-led marketing initiatives such as whitepapers, blogs, reports, and media articles focused on Lending trends and insights.
• Collaborate with analyst firms and industry associations to build credibility and enhance visibility.
• Lead planning and execution of events, webinars, and roundtables to elevate brand presence.
• Leverage digital channels, PR, and social media to amplify thought leadership and engagement.
• Mentor and lead a high-performing marketing team, fostering innovation and accountability.
• Collaborate closely with product, sales, technology, and executive leadership to craft unified marketing strategies.
• Manage agency relationships and marketing partners to scale execution and innovation.

Required Skills & Qualifications

• 10+ years of experience in product marketing within fintech or global banking, with a clear focus on Lending.
• In-depth understanding of B2B marketing within lending ecosystems, including commercial, retail, or embedded finance.
• Expertise in go-to-market strategy, demand generation, product positioning, and launch planning.
• Experience working in global markets with knowledge of regional compliance, buyer behavior, and competitive positioning.
• Marketing Execution & Demand Generation
• Strong background in integrated campaign planning and execution across digital, content, and event channels.
• Proficient in marketing automation tools such as HubSpot, Salesforce, Google Analytics, LinkedIn Campaign Manager, etc.
• Adept at using data and insights to drive decision-making and campaign optimization.
• Proven ability to lead, influence, and collaborate with cross-functional teams and senior stakeholders.
• Excellent written and verbal communication skills with the ability to craft compelling narratives.
• Self-driven, strategic thinker with strong problem-solving and project management capabilities.
• Comfortable operating in a fast-paced, matrixed, and outcome-driven environment.
• Willingness to travel for business engagements, conferences, and stakeholder meetings.

Educational Qualifications

Bachelors or Masters degree in Marketing, Business, Communications, or a related field.