Copywriter – Storytelling
1 week ago
About MrMed
is India's largest online specialty pharmacy, dedicated to making critical and life-
saving medicines accessible and affordable to every patient. Beyond being a healthcare
brand, we are storytellers — sharing the journeys of hope, healing, and human resilience.
We're looking for a creative storyteller who can transform ideas into emotionally engaging
narratives that connect deeply with our audience — whether it's a cancer survivor's story, a
caregiver's experience, or the brand's mission to make healthcare accessible for all.
Key Responsibilities
● Develop emotionally powerful brand stories that inspire trust, empathy, and
connection across digital platforms.
● Write scripts for videos, social media campaigns, and brand storytelling series
that humanize healthcare.
● Craft creative ad copies, social media captions, landing page narratives, and
email content that build emotional resonance while aligning with marketing goals.
● Collaborate with the design, video, and social media teams to bring stories to life
through multimedia campaigns.
● Work closely with the SEO and content teams to align storytelling with brand tone
and search intent.
● Research patient journeys, doctor insights, and brand impact stories to build
authentic narratives.
● Maintain consistency in voice, tone, and messaging across all communication
channels.
● Conceptualize and execute campaign themes and taglines that strengthen
MrMed's brand identity.
Required Skills & Qualifications
● Bachelor's degree in English, Journalism, Communication, Marketing, or
Creative Writing.
● 2–4 years of experience in storytelling, creative writing, or brand copywriting,
preferably in healthcare, FMCG, or social impact sectors.
● Exceptional ability to craft emotional, relatable, and human-centered stories.
● Strong conceptual thinking that can take a single insight and turn it into a campaign
narrative.
● Ability to write across formats - video scripts, ad copies, long-form stories, short
social posts, and website content.
● A passion for storytelling that goes beyond selling - one that creates empathy and
brand loyalty.
● Understanding of audience psychology, campaign strategy, and the role of emotion
in conversion.
Good to Have
● Experience working on brand storytelling videos, ad films, or YouTube
narratives.
● Exposure to healthcare or purpose-driven brands.
● Familiarity with creative frameworks like AIDA, StoryBrand, and Hero's Journey.
● Basic knowledge of SEO, paid marketing creatives, and brand tone guidelines.
Job Type: Full-time
Pay: ₹40, ₹60,000.00 per month
Benefits:
- Health insurance
- Provident Fund
Work Location: In person
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