Senior Copywriter

2 weeks ago

Bengaluru, Karnataka, India The Art Of Living HR Full time ₹ 7,83,445 - ₹ 12,00,000 per year

About the Role

We're looking for a creative, insight-driven Copywriter to lead communication for a flagship Art of Living program for children and teens. You'll shape how parents and schools discover, understand, and connect with this program - across every channel, from brochures to Instagram campaigns.

Key Responsibilities

  • Core Messaging: Develop and maintain the central narrative and key messages for the program across all touchpoints.
  • School Communication: Write brochure copy, parent handouts, letters to principals, and other institutional outreach material.
  • Performance Copywriting: Craft Meta and Google ad copy — hooks, headlines, and CTAs that convert — with variations for A/B testing.
  • Web & Landing Pages: Write website product pages, landing page copy, and FAQs optimized for clarity and sign-ups.
  • Drip Campaigns: Create email and WhatsApp sequences for demo reminders, nurture, and post-course engagement.
  • Parent Community Content: Write meaningful WhatsApp and newsletter content — parenting insights, tips, and conversation starters.
  • Social Media & Instagram: Conceptualize and write captions, reels scripts, and carousel copy for organic and paid campaigns that attract, engage, and build urgency.
  • Creative Collaboration: Provide finalized, character-count-ready copy to designers and media teams with clear direction on visuals, tone, and layout.
  • Brand & Compliance: Ensure all communication is emotionally resonant yet compliant and fact-based.

Who You Are

  • 5-7 years of experience in content or copywriting, preferably in education, parenting, or wellness.
  • Strong command over written English and Hindi - can shift easily between persuasive ad copy and nurturing parent tone.
  • Deep understanding of social media storytelling, especially Instagram.
  • Familiar with funnels and campaign metrics (CTR, CVR, open rates).
  • Collaborative, detail-oriented, and self-driven with tight deadlines.
  • Bonus: Experience writing in Hindi or regional languages; comfort using WhatsApp Business, Zoho, or CRM tools.

How Success Is Measured

  • Improved CTR and CVR for paid ads and landing pages.
  • Higher open and click-through rates for email/WhatsApp campaigns.
  • Consistent, emotionally engaging storytelling across all IP touchpoints.

-end-

Job Type: Full-time

Pay: ₹25, ₹65,287.38 per month

Work Location: In person

  • Senior Copywriter

    1 week ago

    Bengaluru, Karnataka, India HiveMinds Full time ₹ 4,00,000 - ₹ 8,00,000 per year

    We're Hiring | Senior Copywriter – Bangalore Words that sell. Stories that stick. Ideas that move people.If that sounds like your kind of playground, we'd love to have you on our creative floor.We're looking for aSenior Copywriterwho can think big, write smart, and bring ideas to life across digital, social, and print.What You'll Do: Turn briefs into bold,...

  • Senior Copywriter

    1 day ago

    Bengaluru, Karnataka, India, Karnataka Unico Creative Studios Full time

    Senior Copywriter (English / Kannada)About Unico GraphixUnico Graphix is a full-service creative agency that crafts bold ideas for brands across film,digital, and design. From witty TVCs and engaging digital content to cinematic brand storytelling— we bring creativity to life every single day.Role OverviewAs a Senior Copywriter, you’ll be the voice of...

  • Senior Copywriter

    1 week ago

    Bengaluru, Karnataka, India Unico Graphix Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Location:Bengaluru, IndiaExperience:Minimum 3 years in a creative agencyCompany:Unico Graphix Pvt. Ltd.About Unico GraphixUnico Graphix is a full-service creative agency that crafts bold ideas for brands across film, digital, and design. From witty TVCs and engaging digital content to cinematic brand storytelling — we bring creativity to life every single...

  • Senior Copywriter

    3 hours ago

    Bengaluru, Karnataka, India K12 Techno Services Full time

    Copywriter Brand CommunicationLocation: Bengaluru (In-Office)Experience: Minimum 4 YearsQualification: Bachelors/Masters in Mass Communication, Advertising, English, or a related field About the Role Were looking for a detail-oriented Copywriter who can craft compelling content while ensuring brand voice consistency across all touchpoints. From marketing...

  • Copywriter Intern

    4 days ago

    Bengaluru, Karnataka, India Brand Scale - Up Inc. Full time

    Copywriter InternHiring for: Brand Scale-Up Inc.Location: HRBR Layout, Kalyan Nagar, BengaluruRole: Full-Time, On-site position (We do not offer remote/part-time internships)Candidates in Bangalore wanted.This is a paid internship position.Freshers are encouraged to apply.Position Overview:As a Copywriter Intern, you will work closely with our senior...

  • Copywriting Intern

    1 week ago

    Bengaluru, Karnataka, India Brand Scale - Up Inc. Full time

    Copywriter InternHiring for: Brand Scale-Up Inc.Location: HRBR Layout, Kalyan Nagar, BengaluruRole: Full-Time, On-site position (We do not offer remote/part-time internships)Working Hours-Mon-Fri9:30 - 6:30Candidates in Bangalore wanted.This is a paid internship position.Freshers are encouraged to apply.Position Overview:As a Copywriter Intern, you will work...

  • Senior Copywriter

    1 week ago

    Bengaluru, Karnataka, India Good-Bee Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    We're looking for aSenior Copywriterwho can shape strategy into story. At GoodBee IMS, you'll craft everything from pitch decks to campaign manifestos, social scroll-stoppers to brand tonality docs. This is not just a writing job. It's a creative leadership opportunity.Key ResponsibilitiesConceptualize, lead and create copy for branding, experiential, events...

  • Copywriter

    1 week ago

    Bengaluru, Karnataka, India, Karnataka Curefit Full time

    Curefit Healthcare Pvt Ltd, founded in 2016, is India’s largest fitness company and wellnessplatform. Cult, from the house of Curefit, was established with a mission to make fitness easy, funand accessible to everyone, and has emerged as a community celebrating the joy of fitness. Thebrand today offers a range of fitness services ranging from group...

  • Copywriter

    2 weeks ago

    Bengaluru, Karnataka, India Curefit Full time ₹ 30,000 - ₹ 60,000 per year

    About Cult -Curefit Healthcare Pvt Ltd, founded in 2016, is India's largest fitness company and wellness platform. Cult, from the house of Curefit, was established with a mission to make fitness easy, fun and accessible to everyone, and has emerged as a community celebrating the joy of fitness. The brand today offers a range of fitness services ranging from...

  • Content & Copywriter Lead

    4 days ago

    Bengaluru, Karnataka, India Vatatree Consulting Full time

    Content & Copywriter Lead Location: Bangalore (Hybrid) | Experience: 5–8 years | Reports To: FounderRole Overview As our Content & Copy Lead, you'll own all copy-related work — messaging strategy, campaign concepts, website content, and brand narratives. You'll set the tone and direction for diverse client accounts, collaborating closely with designers,...