Senior Copywriter

5 days ago

Bengaluru, Karnataka, India K12 Techno Services Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Copywriter Brand Communication

Location: Bengaluru (In-Office)

Experience: Minimum 4 Years

Qualification: Bachelors/Masters in Mass Communication, Advertising, English, or a related field About the Role Were looking for a detail-oriented Copywriter who can craft compelling content while ensuring brand voice consistency across all touchpoints. From marketing collaterals to digital content, you will play a key role in shaping how the brand communicates with its audience. If you have a knack for writing engaging, persuasive, and on-brand copy, wed love to hear from you

Key Responsibilities


• Develop clear, engaging, and on-brand copy for various marketing collaterals, including brochures, flyers, presentations, website content, and social media assets.


• Maintain a consistent brand voice and messaging across all platforms.
• Collaborate with designers, marketers, and leadership to develop compelling brand communication.


• Write concise and persuasive copy for ads, email campaigns, newsletters, and product descriptions.


• Proofread and edit content to ensure accuracy, clarity, and adherence to brand tone.


• Adapt content for different platforms, from print materials to digital and social media.


• Stay updated on brand guidelines and industry trends to refine messaging strategies.


• Conduct research to understand target audiences and align content with brand positioning. Requirements


• 4-5 years of experience in copywriting, preferably in branding, advertising, or marketing.


• Strong portfolio showcasing brand collaterals and consistent brand messaging.


• Excellent command of English with strong writing, editing, and proofreading skills.


• Ability to craft copy that is persuasive, engaging, and aligned with the brands identity.


• Familiarity with brand storytelling and tone-of-voice guidelines.


• Ability to collaborate with designers to create visually impactful communication.


• Experience of writing for both print and digital platforms.


• Detail-oriented, with the ability to juggle multiple projects and meet deadlines

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