Copywriter

About the company

Treebo Hospitality Ventures is India's most loved brand and one of the largest chains in the

budget segment of hospitality. With a network of 850+ hotels across 120+ cities, Treebo offers

travellers the unprecedented value proposition of high-quality stays at affordable prices

wherever they go. We are proud of putting dignity back into budget travel where earlier the

traveller was forced to contend with poor quality and hygiene

Treebo Hospitality Ventures masterfully combines engineering prowess with deep hospitality

expertise. Our operational ethos is clear and focused from Treebo Club, an innovative

distribution platform and extremely rewarding loyalty programme to Hotel Superhero, a

cutting-edge SaaS solution and a comprehensive hotel management software

With a strong technological foundation and a passion for hospitality, THV aims to deliver

exceptional experiences across our diverse portfolio. Our range of brands—Itsy Hotels, Treebo,

Treebo Premium and Medalio—provides a symphony of choices that blend quality, comfort and

affordability

Treebo is a Great Places to Work certified organization. We take immense pride in our culture

which is built on a strong foundation of 7 values. Some of these values include - "Exhibit Owner

Mindset" and "Have the humility and hunger to learn and help learn", amongst others. We

strongly believe in offering our people - "Treebs", as they are called - unmatched opportunities

to learn and grow. If you're looking to work at a place that is built on strong fundamentals of

business and professional conduct, Treebo is the place for you

About the Role

We're looking for a creative and witty Social Media Copywriter to craft engaging, brand-aligned

content that resonates with our audience. In this role, you'll be responsible for writing

compelling copy for social media posts, stories, reels, and ads while developing content

strategies for various campaigns across Instagram, Facebook, LinkedIn, and Twitter/X. You'll

collaborate closely with designers to bring ideas to life, stay on top of social media trends, and

experiment with different content formats to maximize engagement. If you have a knack for

words, love keeping up with pop culture, and can craft everything from snappy one-liners to

compelling storytelling posts, we'd love to have you on our team

Key Responsibilities

● Write engaging, witty, and brand-aligned copy for social media posts, stories, reels and ads

● Develop creative content strategies for campaigns across Instagram, Facebook, LinkedIn, and Twitter/X

● Work closely with designers to bring ideas to life visually and verbally

● Keep up with social media trends, memes, and pop culture to make our content relevant and shareable

● Experiment with different content formats – from short, snappy one-liners to longer storytelling posts

● Engage with our audience by crafting fun responses to comments and DMs

● Collaborate with the marketing team, influencers, and brand managers to ensure consistent messaging

What are we looking for

● 2-6 years of experience in copywriting, content creation, or social media marketing

● A way with words – sharp, witty, and adaptable to different brand voices

● Ability to write across formats – captions, ad copies, carousel content, and long-form posts

● Understanding of social media algorithms and trends to create high-engagement content

● A portfolio showcasing strong social media copy (send us your best one-liners and storytelling posts

● Bonus points if you can think visually and collaborate with designers seamlessly

Why Join Us?

● Work on diverse brands with distinct personalities

● Be part of a fast-growing, creative team where your designs make an impact

● Stay discounts and perks across our hotel brands