Programmatic/Demand/Agency/Buyside Specialist

2 weeks ago

Chennai, Tamil Nadu, India Akshya Patra Services Full time ₹ 15,00,000 - ₹ 25,00,000 per year
Overview: The Programmatic/Demand/Agency/Buyside Specialist plays a pivotal role in driving the organization's digital advertising strategies. This position involves working closely with clients and suppliers to optimize programmatic advertising efforts, ensuring that campaigns are running efficiently and effectively. A deep understanding of various programmatic platforms, industry trends, and buyer behavior is essential. The specialist will leverage analytical skills to assess campaign performance, providing actionable insights to both clients and internal teams. By fostering robust relationships with key stakeholders, the specialist will help drive customer satisfaction and loyalty, ensuring that the organization remains competitive in a rapidly evolving digital landscape. Ultimately, this role is crucial for maximizing ROI on ad spend and enhancing brand visibility in the market. Key Responsibilities:
  • Develop and execute programmatic advertising strategies tailored to client objectives.
  • Manage and optimize campaign performance across multiple digital platforms.
  • Analyze data to measure and report on the effectiveness of campaigns.
  • Collaborate with cross-functional teams to ensure alignment of strategy and execution.
  • Provide insights and recommendations based on market research and competitive analysis.
  • Build strong relationships with clients and media partners.
  • Conduct regular performance reviews and hold post-campaign reporting sessions.
  • Utilize various analytics tools to enhance targeting and reach.
  • Stay updated on industry trends, technology advancements, and emerging media formats.
  • Negotiate buying rates and inventory access with ad networks and publishers.
  • Implement and maintain best practices for campaign setup and execution.
  • Troubleshoot and resolve any issues related to campaign delivery.
  • Assist in the training and mentorship of junior team members.
  • Maintain detailed documentation regarding campaign performance and changes.
  • Support the sales team in developing pitches and proposals for new business opportunities.
Required Qualifications:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in programmatic advertising or digital media.
  • Strong understanding of programmatic platforms like Google Ads, The Trade Desk, etc.
  • Experience in data analysis and reporting metrics.
  • Proficiency in analytics tools such as Google Analytics or Adobe Analytics.
  • Demonstrated ability to manage multiple campaigns simultaneously.
  • Strong analytical and problem-solving skills.
  • Effective communication and interpersonal skills.
  • Proven track record of meeting and exceeding performance goals.
  • Knowledge of current trends in the digital marketing landscape.
  • Ability to work collaboratively in a fast-paced environment.
  • Experience in client-facing roles and building customer relationships.
  • Strong organizational skills and attention to detail.
  • Familiarity with CRM tools and project management software.
  • Willingness to continually learn and adapt to new technologies.
  • Certification in digital marketing or programmatic advertising is a plus.

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