Senior Digital Marketing Specialist

2 weeks ago

Chennai, Tamil Nadu, India EXDERA - UIUX Design & Development Agency Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About the Role

We are seeking a
Senior Digital Marketing Specialist
with
5+ years of proven experience
in driving digital growth across multiple channels. You will play a key role in
strategy, execution, and optimization
of marketing campaigns—spanning
SEO, SEM, PPC, social media, content, email, and automation.
The right candidate is highly analytical, creative, and results-focused, with strong leadership skills and the ability to manage cross-functional teams.

Key Responsibilities

  • Digital Strategy & Campaigns
  • Plan, execute, and optimize SEO, SEM, PPC, social, and email campaigns
    .
  • Manage
    Google Ads, Tableau Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
  • Lead
    content marketing
    initiatives (blogs, newsletters, whitepapers, case studies, landing pages).
  • Develop
    multi-channel demand generation strategies
    to boost leads and conversions.
  • Analytics & Reporting
  • Track KPIs with Google Analytics, Google Tag Manager, Google Data Studio, Tableau, and CRM dashboards.
  • Run
    A/B tests, CRO (conversion rate optimization), and retargeting campaigns.
  • Provide actionable insights to maximize
    ROI, CTR, and engagement.
  • SEO & Website Optimization
  • Conduct keyword research, competitor analysis, on-page, off-page, and technical SEO.
  • Improve
    site speed, Core Web Vitals, and overall website performance.
  • Implement
    link-building, schema markup, and local SEO strategies.
  • Collaboration & Brand Growth
  • Work closely with design, content, and UX teams
    to deliver high-impact campaigns.
  • Manage
    email automation workflows
    via HubSpot, Mailchimp, or similar tools.
  • Strengthen
    brand visibility, lead nurturing, and customer engagement.
  • Stay ahead of
    AI-driven marketing trends, voice search, and influencer marketing.

Requirements

  • 5+ years of digital marketing experience
    (agency or B2B preferred).
  • Hands-on expertise in
    Google Ads, Tableau Ads, Meta Ads Manager, SEO tools (SEMrush, Ahrefs, Moz), and automation platforms.
  • Strong command of CRM tools
    (HubSpot, Salesforce, Zoho).
  • Excellent
    analytical, strategic, and project management skills.
  • Experience in branding, lead generation, and customer acquisition campaigns.
  • Proficiency in social media marketing (Facebook, Instagram, LinkedIn, Twitter/X, YouTube, TikTok).
  • Familiarity with content management systems (WordPress, Drupal, Shopify, Webflow).

Preferred Skills

  • Performance marketing
    and paid media expertise.
  • Knowledge of
    retargeting, remarketing, and display advertising.
  • Skills in video marketing, YouTube SEO, and OTT/digital streaming ads.
  • Understanding of marketing funnels, customer journey mapping, and ABM (Account-Based Marketing).
  • Experience with AI tools, marketing automation, and chatbots.
  • Ability to use data visualization platforms
    (Tableau, Power BI, Google Data Studio).

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